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CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

a company down the road to do it. Just under half of IBM s pounds 4 million UK spend ...

MEDIA HEADLINER: Don’t worry about the launch of Magic, Emap TV chief says - Vincent Monsey says this is only the start of greater things, Claire Beale writes

into a new format under the Magic brand. Now Magic is being adapted for its TV debut, building ...

An AMV BBDO advertising supplement: AMV displaces Saatchis from top of 300 league

28 February, 1997 Abbott Mead Vickers BBDO has shot to the top of the annual Campaign Top 300 Agencies league for the year 1996 with a 24.29 per cent year-on-year rise in billings to pounds ... , with billings of pounds 1.8 million, the agency advertised in Campaign for a food account under the headline ...

FOR THE RECORD

by the end of the year. Discussions for cable carriage for the channel are also under way. The Radio ...

HOTLINE

Thompson on Railtrack s roster. They are Court Burkitt s rail system under Railtrack. Channel 5 ...

HOTLINE

hardware such as mobile phones and handsets under its own name and for other operators. Nortel operates ...

Centralised Vodafone task goes to Optimum

brand portfolio under the single Vodafone name. A Vodafone spokesman said: We intend ... the company s new identity (story, p7). In the 12 months to June, Peoples Phone spent just under pounds 8.1 million on advertising, while Talkland invested just under pounds 3 million. The pounds 30 ...

TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

:09:97 EDITORIAL: Does the industry need an advertising charter? ..XP.- Page_29 The recent furores ...

REVIEW: Marketing and advertising news in the week’s press

spent just under pounds 1.5 million in the UK through Initiative Media, according to AC Nielsen ...

THE VIRTUES OF VIRTUAL ADS - Imagine, it’s extra time in the Cup Final and the atmosphere is tense. Would TV viewers really appreciate the sight of spinning logos in the goalmouth? Meg Carter assesses the impact of virtual advertising

. Next year s football World Cup in France could be another area of interest. Under the French Loi ...

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