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US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads

, however. The creative on the ads comes under intense scrutiny, and some cannot stand up to it ... ,500 1975 NBC 72 29,000 1976 CBS 78 29,400 1977 NBC 73 31,600 1978 ...

Leo Burnett beats Dorland to pounds 2m John West account

the lion s share of Heinz s advertising. Bartle Bogle Hegarty, which handled John West under its previous ... the advertising for Heinz s fish brands in France under the Petit Navire banner. The appointment of Burnetts ... rejects that makes John West the best . No expenditure has been registered under the brand over ...

Can NBC and Dow Jones offer a top business news service? It may be well resourced, but will the merger make money?

world class - and viable - business news brand. Under the terms of the deal announced last week ...

Garnett hits back at anonymous critics as AFVPA battles on

that it is falling apart under the strain of the ad industry s row with the actors union, Equity....The Advertising Film and Videotape Producers Association has rebuffed anonymous accusations that it is falling apart under the strain of the ad industry s row with the actors union, Equity. Since the AFVPA was kicked out of the Joint Equity Negotiating Group (Campaign, last week), there has been talk ...

Capital rethinks after Ginger deal

after Chris Evans was successful in his bid to buy Virgin Radio from under Capital s nose....A disappointed David Mansfield, Capital Radio s chief executive, has turned his fire on the BBC after Chris Evans was successful in his bid to buy Virgin Radio from under Capital s nose. Our strategy has always been to grow the marketplace and we will continue to grow radio s share of all ...

Global adspend set to increase

357.5 billion, up from just under dollars 299 billion this year. Europe s share ... decline from 37.4 per cent in 1997 to just under 36 per cent in three years time. Higher inflation ... to increase its share of adspend - by just under two percentage points to 40.8 per cent globally and from ...

Budweiser sells France ’98 sites

. The sale follows the failure of Anheuser-Busch to agree a compromise under which the perimeter boards ... will run under the theme, one world, one game, one beer . The EU lawyers also put off making a ...

Naughty children star in McDonald’s spot

the tiny tot who can t tell the difference between down and up to a pair of fidgety under-fives who run ...

CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

a company down the road to do it. Just under half of IBM s pounds 4 million UK spend ...

FORUM: Will the new sales trends boost radio’s position? GWR’s sales operation will be called Opus and it is due to launch at the start of next year. It is the last piece in the new radio sales jigsaw - from 1998, all the major groups will

the spots out, you might think that you were worse off under the new arrangements. But if you are using ...

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