19 Dec 1997
| by RICHARD KATZ
, however. The
creative on the ads comes under intense scrutiny, and some cannot stand
up to it ...
,500
1975 NBC 72 29,000
1976 CBS 78 29,400
1977 NBC 73 31,600
1978 ...
19 Dec 1997
| by KAREN YATES
the
lion s share of Heinz s advertising. Bartle Bogle Hegarty, which handled
John West under its previous ...
the
advertising for Heinz s fish brands in France under the Petit Navire
banner. The appointment of Burnetts ...
rejects that makes John West the
best .
No expenditure has been registered under the brand over ...
19 Dec 1997
| by ALASDAIR REID
world class - and viable - business news
brand.
Under the terms of the deal announced last week ...
12 Dec 1997
| by EMMA HALL
that it is falling apart under the strain
of the ad industry s row with the actors union, Equity....The Advertising Film and Videotape Producers Association has
rebuffed anonymous accusations that it is falling apart under the strain
of the ad industry s row with the actors union, Equity.
Since the AFVPA was kicked out of the Joint Equity Negotiating Group
(Campaign, last week), there has been talk ...
12 Dec 1997
| by ELEANOR TRICKETT
after Chris Evans was successful in his
bid to buy Virgin Radio from under Capital s nose....A disappointed David Mansfield, Capital Radio s chief executive,
has turned his fire on the BBC after Chris Evans was successful in his
bid to buy Virgin Radio from under Capital s nose.
Our strategy has always been to grow the marketplace and we will
continue to grow radio s share of all ...
12 Dec 1997
| by ANNA GRIFFITHS
357.5 billion, up from
just under dollars 299 billion this year.
Europe s share ...
decline from 37.4
per cent in 1997 to just under 36 per cent in three years time. Higher
inflation ...
to increase its share of adspend - by just
under two percentage points to 40.8 per cent globally and from ...
.
The sale follows the failure of Anheuser-Busch to agree a compromise
under which the perimeter boards ...
will run under the theme, one world, one
game, one beer .
The EU lawyers also put off making a ...
12 Dec 1997
| by EMMA HALL
the
tiny tot who can t tell the difference between down and up to a pair of
fidgety under-fives who run ...
12 Dec 1997
| by MAIRI CLARK
a company down the road
to do it.
Just under half of IBM s pounds 4 million UK spend ...
12 Dec 1997
| by ALASDAIR REID
the spots
out, you might think that you were worse off under the new arrangements.
But if you are using ...