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US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads

, however. The creative on the ads comes under intense scrutiny, and some cannot stand up to it ... ,500 1975 NBC 72 29,000 1976 CBS 78 29,400 1977 NBC 73 31,600 1978 ...

Leo Burnett beats Dorland to pounds 2m John West account

the lion s share of Heinz s advertising. Bartle Bogle Hegarty, which handled John West under its previous ... the advertising for Heinz s fish brands in France under the Petit Navire banner. The appointment of Burnetts ... rejects that makes John West the best . No expenditure has been registered under the brand over ...

Media is key to BBH-Burnetts deal

Pacific region in 1998, alongside BBH s office in Singapore. Plans are under way to set up Motive ... media in the UK? This is still under discussion. The options are to merge Motive into Burnetts ... is Burnetts asking of BBH under the terms of the deal? Nothing at all, according to BBH, over and above ...

Banks Hoggins and Waitrose link up to raise store’s profile

results. However, it is under constant threat from the other large supermarket chains, which have ...

Private View

. Finally, the last present under the tree is VHS-shaped and bearing the label, to Tim from Milk Tray. Now ...

Garnett hits back at anonymous critics as AFVPA battles on

that it is falling apart under the strain of the ad industry s row with the actors union, Equity....The Advertising Film and Videotape Producers Association has rebuffed anonymous accusations that it is falling apart under the strain of the ad industry s row with the actors union, Equity. Since the AFVPA was kicked out of the Joint Equity Negotiating Group (Campaign, last week), there has been talk ...

Euro MPs force pace in tobacco ad curbs row

than under the timetable agreed last week by EU health ministers....The European Parliament is set to demand a much quicker end to tobacco advertising and sponsorship than under the timetable agreed last week by EU health ministers. Labour Euro MPs are threatening to defy Tony Blair by voting down the controversial eight-year exemption for Formula One racing ...

Capital rethinks after Ginger deal

after Chris Evans was successful in his bid to buy Virgin Radio from under Capital s nose....A disappointed David Mansfield, Capital Radio s chief executive, has turned his fire on the BBC after Chris Evans was successful in his bid to buy Virgin Radio from under Capital s nose. Our strategy has always been to grow the marketplace and we will continue to grow radio s share of all ...

MEDIA: FOR THE RECORD

, as well as under-taking no longer to use the discredited term hits , for audience measurement. It has...banner ad sizes, as well as under-taking no longer to use the discredited term hits , for audience ... media agencies under the IPA banner. The European Magazine Publishers Federation has vowed ...

Global adspend set to increase

357.5 billion, up from just under dollars 299 billion this year. Europe s share ... decline from 37.4 per cent in 1997 to just under 36 per cent in three years time. Higher inflation ... to increase its share of adspend - by just under two percentage points to 40.8 per cent globally and from ...

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