19 Dec 1997
| by RICHARD KATZ
, however. The
creative on the ads comes under intense scrutiny, and some cannot stand
up to it ...
,500
1975 NBC 72 29,000
1976 CBS 78 29,400
1977 NBC 73 31,600
1978 ...
19 Dec 1997
| by KAREN YATES
the
lion s share of Heinz s advertising. Bartle Bogle Hegarty, which handled
John West under its previous ...
the
advertising for Heinz s fish brands in France under the Petit Navire
banner. The appointment of Burnetts ...
rejects that makes John West the
best .
No expenditure has been registered under the brand over ...
19 Dec 1997
| by CAROLINE MARSHALL
Pacific region in 1998, alongside BBH s
office in Singapore. Plans are under way to set up Motive ...
media in the UK?
This is still under discussion. The options are to merge Motive into
Burnetts ...
is Burnetts asking of BBH under the terms of the deal?
Nothing at all, according to BBH, over and above ...
19 Dec 1997
| by KAREN YATES
results.
However, it is under constant threat from the other large supermarket
chains, which have ...
19 Dec 1997
| by TIM ASHTON
.
Finally, the last present under the tree is VHS-shaped and bearing the
label, to Tim from Milk Tray. Now ...
12 Dec 1997
| by EMMA HALL
that it is falling apart under the strain
of the ad industry s row with the actors union, Equity....The Advertising Film and Videotape Producers Association has
rebuffed anonymous accusations that it is falling apart under the strain
of the ad industry s row with the actors union, Equity.
Since the AFVPA was kicked out of the Joint Equity Negotiating Group
(Campaign, last week), there has been talk ...
12 Dec 1997
| by Our Parliamentary correspondent
than under the timetable agreed last
week by EU health ministers....The European Parliament is set to demand a much quicker end to
tobacco advertising and sponsorship than under the timetable agreed last
week by EU health ministers.
Labour Euro MPs are threatening to defy Tony Blair by voting down the
controversial eight-year exemption for Formula One racing ...
12 Dec 1997
| by ELEANOR TRICKETT
after Chris Evans was successful in his
bid to buy Virgin Radio from under Capital s nose....A disappointed David Mansfield, Capital Radio s chief executive,
has turned his fire on the BBC after Chris Evans was successful in his
bid to buy Virgin Radio from under Capital s nose.
Our strategy has always been to grow the marketplace and we will
continue to grow radio s share of all ...
12 Dec 1997
| by ALASDAIR REID
, as well as under-taking no longer to
use the discredited term hits , for audience measurement. It has...banner ad sizes, as well as under-taking no longer to
use the discredited term hits , for audience ...
media agencies under the IPA
banner.
The European Magazine Publishers Federation has vowed ...
12 Dec 1997
| by ANNA GRIFFITHS
357.5 billion, up from
just under dollars 299 billion this year.
Europe s share ...
decline from 37.4
per cent in 1997 to just under 36 per cent in three years time. Higher
inflation ...
to increase its share of adspend - by just
under two percentage points to 40.8 per cent globally and from ...