US Market Entry: co-branding strategies are a matter of teamwork for UK companies
27 Jan 2005 | by Bob McCarthy
be done to attract that under-exploited segment? Mattel on the other hand was always looking for ways ...
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Global soft drinks round-up
18 Mar 2005 | by Canadean
are expected to grow by just under 8% over the next three years. Although they suffer from a less than ...
The Wireless Group v. Rajar: a lucky escape for the industry
18 Jan 2005 | by Charles Whiddington and Mark Lewis
's failure to adopt the latest technology was an abuse of its dominant market position, under the relevant ...
Talespin: public relations disasters
13 Jan 2005 | by Gerry McCusker
coming under increasing pressure from the trend towards smoke free zones in public places, a group ...
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