24 Dec 2010
| by Pulse @ McCann London
refuseniks, the show s viewers are 29% more likely to agree that their current mood is positive. But why ...
to London in under two years time.
Viewers of the X Factor also have a definite sense of feeling lucky ...
20 Dec 2010
| by YouGov
been to a live sporting event in the last six months and the under 40s spending a significant amount ...
of these
Football/soccer
78%
25%
27%
29%
18%
18%
Tennis
55%
4%
6%
12%
4 ...
, as regular Freeview sports viewers are more likely to be aged under 40, with men under 25 most likely to use ...
15 Dec 2010
| by Ed Owen
NetSuite interviewed 253 store managers in October. 34% said they had deliberately kept stock levels low throughout 2010 in response to the economic climate while 44% said they would be keeping stock levels very tight even in the run-up to Christmas.
Nearly a third (29%) went further, opting to have ...
of 19 and 29, last month. IPC also conducted in-depth video interviews with eight young men for a video ...
.9bn and $2.9bn respectively. Outdoor will swell 18% to $34.5bn and radio will grow by 10% to $35.1bn ...
02 Dec 2010
| by Ed Owen
that might come under the OFT's scrutiny include supermarkets running FMCG or food promotions, broadband ...
30 Nov 2010
| by Karen Wise
popular activity 29% go regularly, and that figure rises to 46% for 16-21 year olds, 42% for 22-34 year ...
24 Nov 2010
| by Tim Howett
and media owners under that scenario is still very far from clear.
News International bravely made ...
predict that revenues in this area will be down 2%. The markets under most pressure will be women s titles ...
sectors come under their own pressures. Travel is another sector that we see reducing adspend here ...
17 Nov 2010
| by Ed Owen
The deal with high street retailer Boots, which allowed the chemist to sell Mothercare products under the Mini Club banner in 370 stores, doubled Mothercare's wholesale turnover to 12.6m.
Mothercare, which also owns the Early Learning Centre and Gurgle.com brands , reported a pre-tax profit ...
for advertising newspapers and magazines. Outdoor delivers 1.29 of incremental sales revenue for each 1 of media ...