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World growth and inflation forecast

A global economic recovery is well under way The Economist Intelligence Unit expects world GDP...A global economic recovery is well under way The Economist Intelligence Unit expects world GDP growth (on a purchasing power parity basis) to average 3.4% in 2003, rising to 4.1% in 2004 and 2005. Measured using GDP at market exchange rates (which give greater emphasis to the OECD countries and reflect ...

Advertising Expenditure Expected to Increase by up to 47% over the next decade

The new report explains that it is vital to maintain a sense of perspective in the current advertising climate when considering long-term trends. Over the past two years, many sectors of UK advertising have suffered considerable revenue losses, often following a long period of growth. Under ...

Children's advertising code: summary of submissions received

the initial request and the information received under a series of six principal headings. These form ...

Are domain names suddenly too sexy?

in a micro-multi-national-formation in a maze of countries and cultures. Under the new rules, a name ...

China's refrigerator magnate

Few Chinese manufacturing companies are known outside their home markets, because most would rather supply goods to established Western brands than compete under their own brand names in Europe and North America. But Haier Group, which makes refrigerators, washing machines, air conditioners ...

Acheiving ROI on Marketing Spend

An independent comprehensive study with graphical explanations of results which looks at ROI has found, among other things, that collectively, 97% of heads of marketing are under pressure to deliver ROI on B2B marketing spend. Furthermore, the pressure has been on the increase in recent years ...

Women as Corporate Leaders

However there is still a long way to go. Gender stereotyping, preconceptions based on gender and outright discrimination have not yet been wiped out. Some key statistics from this briefing: 29% of all UK managers are women in 2002 up from 9% in 1990. 15% of all UK company directors are women in 2002 ...

Brand Failures

29. Chiquita 30. Country Time Cider 31. Ben-Gay Aspirin 32. Capital Radio restaurants 33. Smith ...

2002 Hit Products in Japan

-Born-in-Japan, back-in-Japan -Japan, the beautiful, and myself -Innocence under a sky aglow ...

 

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