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Nike campaign asks fans to put country before football club

The new Nike England kit will be unveiled next Wednesday (May 29) as England play Republic of Ireland at Wembley. Nike is using the campaign to weigh into the perennial football fan debate over whether they should prioritise club before country or vice-versa. The campaign will run primarily ...

Brands need to be more original on Instagram

those targeting younger consumers. It provides instant cred and reassurance to image-conscious but under ...

BlackBerry targets brands with launch of BBM on iOS and Android

children, but is increasingly under threat as children leave BlackBerry for other operating systems ...

McLaren unveils Twitter handle at Spanish Grand Prix

and the mysterious micro blogger will continue to give fans insights into the inner working of the team under the new ...

Government forces BlackBerry action on children 'sexting' on its network

Tim Loughton, the former parliamentary under-secretary of state for children and families, met with Elizabeth Kanter, BlackBerry director of government relations, in July 2012 to discuss the sending of sexually explicit messages and photos on BlackBerry Messenger (BBM). During the meeting, Kanter told ...

Direct Line Group to create in-house digital agency

comprises about 10 staff who joined the supermarket under Transfer of Undertakings (Tupe) proceedings from ...

Twitter does drive sales says Deloitte study

than 500,000 mentions and engagement rates of around 29% for the launch of its top-selling 'Fifa 13 ...

Twitter ad revenues to hit $1bn next year

sales operations is expected to help non-US ad revenue reach $319m, up from just under $100m this year ...

Samsung unveils much-hyped Galaxy S4 smartphone amid Apple criticism

under so much scrutiny so much so that just like iPad Mini, Apple are having to react to the market ...

Rekorderlig unveils 'rising star' brand ambassadors and social media campaign

phases, under the banner #CelebrateTheSun. The first phase will see Rekorderlig collaborate ...

 

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