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Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

own chilled soup. (Marketing, Monday 29 October) Diageo seeks greater marketing creativity ... , if not the biggest, challenge that marketers face when it comes to using social. (The Wall October 29). So ...

Most read stories in advertising, marketing, media and PR (30 Sep - 6 Oct 2012)

Saturday 29 September - Friday 5 October News International to close Eureka as advertisers retreat - News International is set to close Eureka, the monthly science and environmental magazine ... they are willing to engage, try something a little different, and win plaudits for it. ( The Wall : Saturday 29 ...

Big brands embrace all-night 'hackathons'

with DIY chain Home Depot under the 'Big brand hackathon' moniker in San Francisco in June. With a cash ...

Amazon and Google in domain name frenzy

The duo appear on the list of nearly 2,000 applications for new top level domain names expected to be released under the auspices of Icann, the Internet Corporation for Assigned Names and Numbers. In some cases individual names, which will provide an alternative to the familiar ".com", have attracted ...

Durex lube online ad gives complaints the slip

to cause offence. It also noted that only a small proportion of TVGuide's visitors were under the age ...

Public unruffled by 'sexy' outdoor ads

overtly sexually provocative billboards will be banned under new rules as part of the industry ...

Weighing up Twitter's branded adventure

The background branding This is an area often under-used by brands. Remember: it appears differently ...

Nick Emery appointed chief executive of Mindshare Worldwide

Mindshare and I know that the agency will go from strength to strength under his leadership." Emery ...

Lifeline: Unilever's media business

Valued at a cool £3bn, the FMCG giant's global account, now under review, will be a cherished prize.

The most irritating ads of 2011

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure

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