23 May 2013
VW's advertising has evolved as the brand has grown market share, its UK marketing chief tells John Tylee.
16 May 2013
go that far. He was talking after the relaunch of Goviral, AOL s video service, under the new name ...
broadcasters will ensure TV adspend is not under threat. There is, however, a place for branded content ...
to account, rather than under serious threat. The future will be on-demand. [Established] broadcasters can ...
Channel 4 made an operating loss of £29m in 2012, down from an operating profit of £22m in 2011
According to company results for the first quarter, the owner of the BBDO and OMD networks reported the healthiest organic growth at 2.9 per cent year on year, followed by Interpublic at 2.3 per ...
02 May 2013
| by Ian Monk
Quite aside from the recent dramas, it's fair to say Max Clifford is one of the more controversial characters in our business. Among his peers he often polarises opinion.
Yorkshire Tea, the fastest growing mainstream tea brand, is turning up the marketing volume by becoming an official sponsor of the English Cricket team. Earlier this year, it promoted the three-year sponsorship deal in a TV ad campaign, created by Beattie McGuinness Bungay (BMB), which set out to depict...
back to the start of Change4Life. I was slightly under pressure to [create a kite-mark] and I guess I ...
15 Apr 2013
| by Julia Corkey
It may not have carried the huge headlines of benefit caps and the price of beer or cider, but after a string of Government changes and announcements in recent weeks, local authorities across England and Wales are now facing up to one of their biggest challenges in decades.
Kellogg's new UK corporate affairs director Paul Wheeler is considering a comms drive to encourage its 2,000 employees to get involved with its CSR efforts.
Tesco's Price Promise is under threat, with rivals Sainsbury's and Morrisons seeking to get ads