Telefonica poised to appoint Ketchum for seven-figure global brief
09 Dec 2009 | by Arun Sudhaman
after Telefonica last month unveiled a new brand strategy. All mobile operations will now sit under O2 ...
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Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create
15 Dec 2009 | by Bill Britt
that the study overlooks that under consumption would have detrimental effects on the economy. Sutherland also ...
Sector Insight: Computers
25 Nov 2009 | by Jane Bainbridge
1026 890 15.3 Other recreational goods 29,472 24,224 21.7 Total consumption ...
Technology giant HP reviews wide-ranging global account
25 Nov 2009 | by Arun Sudhaman and Alec Mattinson
Technology giant HP is reviewing its wide-ranging EMEA and Asia Pacific corporate reputation and crisis comms account. The big-money corporate reputation management brief spans Europe, Middle East and Africa and is based out of London. It is thought that the brief currently comes under the remit ...
Sony makes 3D priority in 2010 strategy
20 Nov 2009 | by Fiona Ramsay
The entertainment company said it would launch 3D-related products for the home, including TV, Blu-ray Disc players/recorders and 3D gaming on PlayStation3. It has a target revenue from 3D-related products of more than one trillion yen by 2013. The plans form part of its plans under its new executive ...
James Warren, Weber Shandwick - Know what you don't know
04 Nov 2009 | by James Warren
. Young consumers don't read traditional media, right? Wrong. Exactly half of UK consumers under the age of 35 believed magazines and newspapers to be influential. Of UK consumers over 45, only 29 per cent ...
Phil Szomszor, Citigate Dewe Rogerson - Skills will decide online battle
04 Nov 2009 | by Phil Szomszor
the PR industry is under greater pressure than ever. In the battle for budgets, the PR industry needs ...
Chris McCafferty, Shine Communications - Don't get lost in definitions
04 Nov 2009 | by Chris McCafferty
.socialbysocial.com - a thoughtfully written, practical guide made available under Creative Commons. Let us finish ...
Virgin Atlantic comms boss Paul Charles takes senior role at Lewis PR
28 Oct 2009 | by Kate Magee
Paul Charles to leave airline to become chief operating officer at under-pressure PR firm.
Google to enable music downloads
27 Oct 2009 | by Fiona Ramsay
, with talks under way with the major music labels.
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