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Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create

that the study overlooks that under consumption would have detrimental effects on the economy. Sutherland also ...

BeatThatQuote.com to offer utilities comparison service via MSN

Normal 0 0 1 105 602 Haymarket Publishing 5 1 739 11.516 0 0 0 Through MSN's portal, which attracts 29.8 million unique users monthly, according to comScore, BeatThatQuote will power comparative rates for gas and electricity. The comparison site added ...

Top five green initiatives in marketing in 2009

comes under fire Consumers' concerns over 'greenwashing' were evident throughout the year, but when ... music stars. However, the wind was taken out of the campaign's sails after the ASA received 29 ...

Apple products top online search terms ahead of Christmas

The iPhone picked up 1.75% of all product searches in the UK during the week ending 5 December and 14.01% of all mobile phone searches. Apple's iPod Touch was the second most searched for product with 1.29%, while the iPod Nano was the ninth most searched for product, with 0.5% of all product ...

Top 10 marketing moments 2009

ratings plummeted; the 2010 series will be the last to be screened under C4's multi-million-pound deal ...

DMG's Ben Langdon: 20:20 London gives us creative 'sex appeal'

offering, under Riley as chief creative officer. According to Langdon, this will help address clients ...

Universal Music awards £100m European media business to WPP's MediaCom

music video venture. Under the new venture, the music group joins its rivals in gaining a share ...

TalkTalk offers families £250 for naming rights to their home

Under the scheme homeowners receive 250 in sponsorship and in return are obliged to incorporate the TalkTalk brand into the formal address of their home for one year. Elaine and Darren Snow from South Croydon are the first homeowners to take up the offer. Their detached house in Sanderstead, South Croydon ...

X Factor single given digital push amid price war

consumers could pay as much as 99p to iTunes and 7digital, or as little as 29p to Tesco. Tesco has grabbed ...

Accenture unlikely to be last brand to dump Tiger Woods, sports experts claim

Accenture is the latest brand to distance itself from under-fire golf star Tiger Woods, it has

 

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