Mark Ritson on Branding: the Google brand just keeps on stretching
10 Dec 2009 | by Mark Ritson
executives about the potential of brand extensions, and most will happily discuss opportunities under ...
ahead. What Cowell and Green both under-stand is the consumer. One has brought back the 15m ...
executives about the potential of brand extensions, and most will happily discuss opportunities under ...
attributes a good agency needs to become the best in a recession. With all costs under pressure, almost all ... decade when the footprint of brands and supply chains will come under the closest scrutiny. ...
You might have felt a slight rumble under your feet last Monday, and heard the faint but unmistakable sound of an unstoppable object coming into contact with an immovable force. In the US, the epicentre of the collision, the noise must have been deafening. In a marketing version of Godzilla versus ...
that, under the Tories, patients would be encouraged to store their medical records with Google Health ...
to be so different. Under Centrica's ownership, British Gas was supposed to have been another kind of utility provider. Assembled under then chief executive, Sir Roy Gardner, Centrica was intended to be a ...
project, bought by Arquiva and soon to be launched under the SeeSaw brand, will bring TV content from ...
This Nestle-owned confectionery brand is sold under the Galak brand in most European countries
You're on a plane. You feel a shudder somewhere under your seat. Then another. With a disconcerting 'ping', the seat belt light above your head is illuminated and over the PA system, the pilot sternly advises everyone to buckle up. You fasten your seat belt with a gulp and wait for the turbulence ...
. Frank OK, it's just different if you are under 18. Cannabis is a Class B drug, so the police ...