Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
. Rank Brand Agency Mentions Points TV adspend m 1 Morrisons DLKW 39 599 29 ...
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Brick Road 76% 39.86 5 PC World M C Saatchi 74% 17.17 6 Morrisons DLKW 73% 29.54 7 ...
. Rank Brand Agency Mentions Points TV adspend m 1 Morrisons DLKW 39 599 29 ...
The most over-hyped and under-delivered launch of the year was the much-publicised opening of Heathrow ...
P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing ... , which increased its spend by nearly 9% to just under 150m. According to Nielsen Media Research ... . 'Marketing spend is under pressure. There are now 500 TV channels and a raft ...
of communications and CSR, she has been credited with playing a significant role in its turnaround under CEOs Luc ...
. The combined companies will come under the new name, Lloyds Banking Group. Lloyds also appointed Wolff Olins ...
Corporate brand will be used outside of Scotland. The combined companies will come under the new name ...
The move comes two years after a previous bid was rejected by the European Union on competition grounds. The budget airline, which already owns 29.8 per cent of Aer Lingus, said that it would continue to operate separate brands but that the merged company could better compete with rivals such as British ...
Lerwill's sudden exit caused speculation that the company could soften its position against Vincent Bollore, the chairman of Havas, who holds a 29.9 per cent stake in Aegis. Aegis' shareholders have stopped five attempts by Bollore to win two seats on the company's board, arguing that Bollore's 32.9 per ...
Aegis shares had jumped on the back of speculation that Lerwill's departure, and the installation of the Aegis chairman, John Napier, as the interim chief executive, would open the door for greater influence from the Havas chairman, Vincent Bollore, the owner of a 29.9 per cent stake in Aegis, and then to a ...