to remove filtersBurger King launches meat-scented fragrance
17 Dec 2008 | by Staff
NEW YORK - Fast-food chain Burger King has launched a meat-scented cologne in the US for under $4
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Macleans taps into romance to launch new sub brand
18 Dec 2008 | by Fiona Ramsay
A new M C Saatchi campaign will launch in April will promote a range of three new products - a tooth whitening mouthwash and mouth sprays - under the Macleans Confidence brand name. Miranda Honan, brand manager for Macleans, said the brand was focused on a modern expression of social confidence ...
Top 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
The most over-hyped and under-delivered launch of the year was the much-publicised opening of Heathrow ...
Marketing's Market Research Agencies League Table 2008
12 Dec 2008 | by Staff
to brands. But, at the same time, they are under increasing pressure to supply insight that can be instantly
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing ... , which increased its spend by nearly 9% to just under 150m. According to Nielsen Media Research ... . 'Marketing spend is under pressure. There are now 500 TV channels and a raft ...
Choosing the right brand ambassador
09 Dec 2008 | by Alex Brownsell
is a bonus. Nonetheless, marketers should beware characters with too many brand endorsements under ...
Campaigns: Public sector - WRAP tells public to end food waste
05 Dec 2008 | by Alex Black
focusing on the amount of fruit and vegetables thrown away every year under the banner of 'an apple a day ...
Recession saves alcohol ads from new regulations
03 Dec 2008 | by Our Parliamentary correspondent
the issue under review, there is no sign of an immediate crackdown. The move reflects lobbying ... films are shown; 30 demands for a complete ban on alcohol ads and 29 proposals for a ban on drinks ...
Brand health check: Tesco
02 Dec 2008 | by Ed Kemp
's famous house of Clubcards would collapse under its own ambition without the massive land bank ...
Why it pays to play in-store
02 Dec 2008 | by Nicola Clark
under unprecedented scrutiny, the notion that smaller rivals are effectively 'hijacking' big brands ...
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