31 Jul 1997
| by AMANDA LUTCHFORD
31 1997 is eligible. The closing date
for applications is August 29. For information contact Nici ...
31 Jul 1997
| by JULIAN LEE
Advertisers have demanded that Channel 4 plough more money into
programming following the announcement by the government that it is
phasing out the channel s funding obligations to ITV.
Under the current funding formula, Channel 4 must pay ITV a share of its
advertising revenue, which will have ...
31 Jul 1997
| by DANNY ROGERS
Sainsbury s has become the first major retailer to sell mobile
phones in a deal with One-2-One.
At the same time, the mobile phone company is launching a pay-in-advance
voucher scheme, under which users ...
.
Under Up 2 You, there is no minimum-length contract and no monthly
charges.
Airtime is paid ...
31 Jul 1997
| by DANNY ROGERS
Sanatogen is launching its own branded soft drink next month with a
marketing budget of pounds 6m in its first attempt to expand into a new
product area.
The fruit juice drink is high in vitamins and minerals and will sell
under the name Start Up! Roche Consumer Health, which manufactures ...
31 Jul 1997
| by JULIAN LEE
.
The department, including UK head of marketing Nina Custerton, will now
fall under the remit of Marina Galanti ...
31 Jul 1997
| by JULIAN LEE and SUSAN CLARK
working days to get a
bid together.
Only ten agencies made it under the wire. Of those, five have ...
31 Jul 1997
| by IAN DARBY
to under 2% in areas of 20% unemployment and
under 1% where there is 30% unemployment ...
31 Jul 1997
| by ROBIN COBB
an opportunity to shine, not to put
them under stress. Nor should they be clipboard-carrying professional ...
31 Jul 1997
| by MIKE PEARCE, chairman of TSM
techniques
and a welter of added-value services.
Most marketers are under great pressure to hold ...
31 Jul 1997
| by KEN GOFTON
out to other products. Under US law,
what you offer to one retailer has to be offered to all ...