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P&G CEO Bob McDonald steps down as AG Lafley returns

24 May 2013 | by Alex Brownsell

MacDonald, a P G veteran of 33 years and chief executive since 2009, will retire from the company on 30 June. He has come under increasing pressure from investors, with some criticising P G s efforts to target the growing number of middle class consumers in emerging markets. Lafley, P G ...

Yahoo unveils complete overhaul of Flickr

21 May 2013 | by Gordon MacMillan

are currently under development by Yahoo. Albums get a new-look cover photo, images are presented ...

Virgin Atlantic marketer Simon Lloyd departs in restructure

20 May 2013 | by Alex Brownsell

Former Nokia and 118 118 marketer Lloyd joined last summer from his position as director of media engagement, marketing and audiences at the BBC . He reported to the carrier s chief commercial officer Julie Southern. While in the role, he led the development of Virgin Atlantic s new marketing strategy under ...

Nike campaign asks fans to put country before football club

20 May 2013 | by John Reynolds

The new Nike England kit will be unveiled next Wednesday (May 29) as England play Republic of Ireland at Wembley. Nike is using the campaign to weigh into the perennial football fan debate over whether they should prioritise club before country or vice-versa. The campaign will run primarily ...

Brands need to be more original on Instagram

20 May 2013 | by Richard Alford, managing director, M&C Saatchi

those targeting younger consumers. It provides instant cred and reassurance to image-conscious but under ...

Marketers lack clarity on budgets and briefs, say agencies

16 May 2013 | by Rachel Barnes

poor", with 29% describing it as "excellent or very good". "Last year over 400 pitches were ...

John Frieda targets frazzled hair with new products

15 May 2013 | by Nicola Kemp

The new products, launched under the Full Repair brand, include a Flyaway Tamer product, which looks like a mascara and is designed to fit into women s makeup bags enabling them to touch up flyaway hair on the go. Harry Josh, international creative consultant for John Frieda, says the new products ...

BlackBerry targets brands with launch of BBM on iOS and Android

14 May 2013 | by Matthew Chapman

children, but is increasingly under threat as children leave BlackBerry for other operating systems ...

Brands must recognise the 'myth' of consumer radicalism

14 May 2013 | by Nicola Kemp

, the coffee giant which came under fire for tax avoidance, launching a suspended coffee scheme. A trend ...

FMCG brands are winning locally to grow globally

14 May 2013 | by Tim Kidd

.1 237 2.9 8 Muller 64.2 12 202 -11.3 9 Coca-Cola 56.5 10 ...

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