Marketers lack clarity on budgets and briefs, say agencies
16 May 2013 | by Rachel Barnes
poor", with 29% describing it as "excellent or very good". "Last year over 400 pitches were ...
is metamorphosing as a lot of technology is coming under the marketing role. Marketing backgrounds are becoming more ... . SapientNitro is hosting an invitation-only event on StoryScaping, iEX 2013, at the London Film Museum on 29 May ...
poor", with 29% describing it as "excellent or very good". "Last year over 400 pitches were ...
, the economic climate has put budgets under pressure and, with the increasing influence of procurement, the need ...
Marks Spencer has launched a brand campaign for M S Food that spans TV, online and print. It was created by Rainey Kelly Campbell Roalfe/Y R. One of the TV ads shows a couple having a picnic under an upturned boat in order to escape the miserable British weather. A voiceover by the actress Anna Friel says ...
some clients can under-value their own role in getting the best out of their agency. Those clients who ...
by depicting current players as 19th-century naval officers making their first journey down under ...
Beats By Dr Dre has released a TV campaign featuring the pop star Nicki Minaj to advertise its miniature speakers. The 30-second ad, by R/GA London, has already aired in the US and a UK broadcast date is under consideration. The spot features Minaj with a suitor, who falls foul of Minaj s The Pink Pill ...
that captures the phenomenon s sights and sounds. "From under other stars" is available on YouTube ...
of advertising practitioners" were invited to get involved. Under Northcliffe s patronage, Nabs launched on a ... for the organisation s help and advice today are under 40 and the advice line currently fields more than 8,000 calls a ...
transition that Grey, under Chris Hirst, has successfully and quietly traversed, and thereby altered ...