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Why brands now approach sports sponsorship with caution

21 May 2013 | by Pete Davis

Thus talk about crisis communications management is bandied about a lot even more so now that social media leaves no brand a rock to hide under when it comes to dealing with good comms turned bad. We ve seen big names hit by them all from sex and drug-related scandals to sporting heroes ending up ...

Yahoo unveils complete overhaul of Flickr

21 May 2013 | by Gordon MacMillan

are currently under development by Yahoo. Albums get a new-look cover photo, images are presented ...

Virgin Atlantic marketer Simon Lloyd departs in restructure

20 May 2013 | by Alex Brownsell

Former Nokia and 118 118 marketer Lloyd joined last summer from his position as director of media engagement, marketing and audiences at the BBC . He reported to the carrier s chief commercial officer Julie Southern. While in the role, he led the development of Virgin Atlantic s new marketing strategy under ...

Nike campaign asks fans to put country before football club

20 May 2013 | by John Reynolds

The new Nike England kit will be unveiled next Wednesday (May 29) as England play Republic of Ireland at Wembley. Nike is using the campaign to weigh into the perennial football fan debate over whether they should prioritise club before country or vice-versa. The campaign will run primarily ...

Brands need to be more original on Instagram

20 May 2013 | by Richard Alford, managing director, M&C Saatchi

those targeting younger consumers. It provides instant cred and reassurance to image-conscious but under ...

Marketers lack clarity on budgets and briefs, say agencies

16 May 2013 | by Rachel Barnes

poor", with 29% describing it as "excellent or very good". "Last year over 400 pitches were ...

John Frieda targets frazzled hair with new products

15 May 2013 | by Nicola Kemp

The new products, launched under the Full Repair brand, include a Flyaway Tamer product, which looks like a mascara and is designed to fit into women s makeup bags enabling them to touch up flyaway hair on the go. Harry Josh, international creative consultant for John Frieda, says the new products ...

Brands must recognise the 'myth' of consumer radicalism

14 May 2013 | by Nicola Kemp

, the coffee giant which came under fire for tax avoidance, launching a suspended coffee scheme. A trend ...

FMCG brands are winning locally to grow globally

14 May 2013 | by Tim Kidd

.1 237 2.9 8 Muller 64.2 12 202 -11.3 9 Coca-Cola 56.5 10 ...

Paddy Power has 'no' plans to end controversial ads

14 May 2013 | by John Reynolds

was speaking as Paddy Power today reported a 29% leap in online revenues, as the Irish bookmaker saw more ... , driven by 29% growth in online revenues. The bookmaker said it was aided by "favourable" sports ...

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