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LAHORE - A friend visiting from London mentioned to me yesterday how astonished she was that during her two-week visit to Lahore she had yet to see a single hijab or burqa. She was especially amazed by what she called the 'relatively risqué' advertising (particularly on television).
SYDNEY - The Australian is asking in its media column if one of Australia's most awarded and entertaining ad campaigns, Carlton Draught, has run out of steam as the latest spot in the long running campaign airs for the first time.
SYDNEY - The Happy Little Vegemites are to make another return to Australian television. A "contemporised" version of the Happy Little Vegemites jingle features in the part-colourised JWT ad based on the 1956 black-and-white original and a further version from 1980.
Today, Orbitz hits the airwaves with their latest campaign, "When you Orbitz, you know," becoming yet another brand hoping to turn its name into a ubiquitous verb. (The answer's "no;" I don't "Yahoo.") The first advertisement, developed by BBDO New York, will air tonight.
NEW YORK - Kraft Foods wowed the iPhone-toting masses with iFood Assistant, one of the first brand apps to actually deliver utility on the smartphone, and now the food marketer is following suit with its first app for Apple's iPad. With the new app, Big Fork Little Fork, Kraft is going after young parents...
CAPE TOWN - Gavin Pike, currently the marketing and innovation director at Brandhouse Beverages in South Africa, has been appointed as global brand director of Johnnie Walker, reportedly the number one Scotch whisky brand by volume and number one global spirits brand by value.
Dutch brewery Bavaria has achieved R756 728 worth of free editorial coverage in print and broadcast news medi, thanks to its ambush marketing campaign during the Holland vs Denmark match at the 2010 FIFA World Cup. This is according to Ornico, which tracked all local media mentions of the word Bavaria...
