New business leagues (28 September 2012)
27 Sep 2012
Karmarama shoots up the creative league with three wins, while Beattie McGuinness Bungay also climbs up the table with two new clients.
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Saatchi & Saatchi shoots up the creative league to number two with the £80 million EE account. Meanwhile, The Corner captures the Caterpillar mobile business, while McCann London wins a Sony brief.
Karmarama shoots up the creative league with three wins, while Beattie McGuinness Bungay also climbs up the table with two new clients.
Tech agencies have seen higher demand for content creation and are under more pressure to prove value as clients become more mainstream, reports Sara Luker.
Rainey Kelly Campbell Roalfe/Y&R extended its lead at the top of the Creative table after landing Cheltenham & Gloucester and digital radio briefs.
Karmarama has moved up three places to number 13 in the Creative League, after winning the £8m eHarmony account.
Giffgaff's Mike Fairman, BBC News Interactive's Tim Weber, the FCO's Jimmy Leach and Experian's James Russell tell PRWeek the essential elements for gaining Facebook 'likes'.
Aviva generated affinity and recognition for its brand using digital and social media as part of its You Are The Big Picture campaign, says global director of brand Luke Mugliston.
The value of digital communications tools is in the relationships you create with them.
The Government is considering how it could more effectively engage with citizens online.
The internet has been rebuilt as a social tool because people want to connect with each other.