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The days of high-volume sales of cold mail data may be over, but demand for analytics to generate targeted data selections and quality email data is on the rise.
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
LONDON - Campaign's record of the week's most successful new creative, media and DM ad agencies.
LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.
Campaign s Top 300 Agencies report ranks the country s biggest agencies according to the combined adspend (billings) of their clients, as measured by Nielsen.
