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Digital broadsheet newspaper pricing - free for all is not the only way

14 Jan 2013 | by Mark Billige and Cecilia Mourain

Eighty six percent of UK broadsheet readers believe it's fair to pay for online content, write Mark Billige, managing partner, and Cecilia Mourain, consultant, Simon-Kucher & Partners.

Why failing to keep track of tags could cost you sales

07 Jan 2013 | by Amy King

Tagging is on the rise but this is bringing with it a set of problems that need to be resolved, writes Amy King, vice president of product marketing, Evidon.

Marketers at risk of turning consumers into brand blockers

24 Dec 2012 | by Kieran Kilmartin

New research looks at whether marketers are spending wisely on social media, writes Kieran Kilmartin, marketing director EMEA & India, Pitney Bowes Software.

Awesome Apple? Or is the bubble about to burst?

21 Dec 2012 | by Mark Simon

Over half of UK iPad owners are disgruntled with the timing of the new iPad 4 launch, writes Mark Simon, managing director, Global Technology Practice, Toluna.

Help bargain hunters buy genuine brands

20 Dec 2012 | by Charlie Abrahams

Around one in five US and European bargain hunters land on sites selling counterfeit goods, writes Charlie Abrahams, vice president, EMEA, MarkMonitor.

The new power of television

17 Dec 2012 | by Sarah Ivey

Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning, worldwide, Initiative.

App prices - a few pennies more wouldn't hurt

03 Dec 2012 | by Annette Ehrhardt

With the app market continuing to boom heading into 2013 it's high time to focus on the users, writes Annette Ehrhardt, senior director, Simon-Kucher & Partners.

The new rules of engagement

28 Nov 2012 | by Paul Alfieri

Mobile, social and the cloud have created a massive disruption in the way brands and consumers interact, writes Paul Alfieri, vice president of marketing, Turn.

Driving to the digital future

23 Nov 2012 | by David Stradling and Ines Nadal

The internet has changed the way we search for information when looking to buy a new car, write David Stradling, head of automotive, and Ines Nadal, head of trends & futures, Ipsos Mori.

Viewable impressions send engagement and relevance soaring

19 Nov 2012 | by Michael Froggatt

New data shows that the display advertising industry is moving towards viewable impressions, writes Michael Froggatt, principal research analyst, MediaMind.

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