New trends in shopping
26 Oct 2012 | by Louise Brice
Being able to spot and ride the wave of a new trend is difficult, yet it can be extremely profitable if you get it right, writes Louise Brice, research director, Ipsos ASI.
As the penetration of mobile devices reaches critical mass in most markets, iProspect provides a snapshot of the mobile landscape and discusses how brands can harness its growth.
Being able to spot and ride the wave of a new trend is difficult, yet it can be extremely profitable if you get it right, writes Louise Brice, research director, Ipsos ASI.
Away from the partisan supporters in Europe and the US, the Ryder Cup is attracting attention around the world, writes Charlie Dundas, executive vice president for UK and Ireland, Repucom.
In the last of a four-part series looking at how the nation engaged with London 2012, Will Youngman of GfK's Digital Market Intelligence team answers that all important question: was it worth brands getting involved?
Fifty percent of European business executives claim to have an iPad in the home in 2012, up from 19% in 2011, according to CNBC's Mobile Elite 2012 survey.
Forty four percent of tablet users only use their devices at home, writes Mary Fitzpatrick, researcher, Ipsos MediaCT.
What are today's gamers loving, loathing and looking forward to, ask Paul Twite, director UK & Ireland, Toluna, and Mark Lenel, founding director, Arkenford.
The Outdoor Media Centre's Customer Journey research sets out to investigate the path to purchase from the customer's perspective.
The London 2012 Olympics will be the most technologically advanced Games to date, with huge changes in the way the event will be broadcast and viewed, writes Stuart Knapman, senior director, Essential Research.
Cinema goers are willing to pay a premium to watch 3D movies, writes Adam Sheridan, director, Ipsos Media CT.