Gordon Ramsay's commercial prospects are likely not be affected by recent allegations that the chef has been cheating on his wife according to members of the public interviewed in the latest Brand Republic video -- watch it now.
Challenge: FindaProperty.com operates in a fiercely competitive market. With rapidly increasing numbers of homebuyers and tenants looking online, search engine marketing is crucial.
The BNP membership leak has provoked a mixed response from people interviewed in the latest Brand Republic video with some saying members should lose their jobs -- watch it now.
LONDON - Challenge To launch West London's first premium shopping centre, we wanted to attract upmarket shoppers, maximise mass-market footfall and build awareness from zero to more than 70%.
Challenge: To maintain Magners' market-leading share of the packaged long alcoholic drinks category and to drive brand awareness among the core target audience.
Challenge: As a firm with strong green credentials, Honda's aim is to be "a company that society wants to exist". But despite its environmental heritage, rival car firms already owned the term "hybrid". Against this, Honda wanted aggressively increased Civic Hybrid sales.
Challenge: Sales of saloons were falling, with cars such as the Mondeo being overtaken by BMW's 3 Series. Citroen's new C5 aimed to offer drivers a German-quality build at a mass-market price, and to beat the preceding C5 model's 1% sector share.
Pepsi has unveiled a new logo as part of a £700m global brand make-over but what do the public think about it? Here you can see a short video on the public's opinion of the new logo and whether they prefer it to the old one.
Challenge: The shaving category is highly competitive and creating cut-through requires an innovative marketing communications approach.
Challenge: Over recent years, Coca-Cola has spent considerable effort building brand affinity with consumers. However, this year, we wanted to focus on a key message - that nothing refreshes like a Coke.
to remove filters