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Adherence to marketing and technology best practice is important within an organisation, but cannot be allowed to become a drag on the agility of the business, writes Graham Oakes.
The week begins with a visit to the Mobile World Congress in Barcelona. It's an important part of the city's economy and they have built a new conference centre to accommodate it. More than 72,000 delegates from all over the world have turned up to talk all things mobile for something like four days.
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
In a previous column, I mentioned that I believe 3D remains largely a waste of time. This is a purposefully different statement from 'I think 3D is rubbish', of course, and I thought I would explain why.
Marketing's unique weekly analysis of advertisement recall in association with TNS.
As we progress through life there are several key milestones which alter our circumstances in substantial ways, writes Lauren Mattey, research manager, Ipsos UU, Qualitative Research
Forget about outside the box - easyJet has demonstrated that marketers need to think inside it if they are to refocus on the basics in a way that boosts the brand.
Occasionally, very occasionally, advertisers are well within their rights to do something that's really "out there".
Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending too much time with the Daily Mail.
E.ON has axed animation to remove itself from perceived similarity to competitors' ads.
