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Obesity is a serious issue; child obesity even more so. There is no debating the fact this is a problem which needs addressing head-on.
Many marketers fear private-equity backers; however, despite often very different approaches, both parties have the same goal - the strongest possible brand.
Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending too much time with the Daily Mail.
If we accept that Starbucks' failure to pay UK tax is down to meagre profits, it still reflects terribly on the chain.
The recent achievements of John Lewis and Greggs illustrate the importance of being true to your brand, and your market
With the 2013 planning season in full swing, marketing chiefs and their HR colleagues are having hot sweats over that excel column marked 'salaries'.
In today's hectic lives 'convenience' has evolved to be synonymous with unhealthy products, writes Jon Weeks, director, Ipsos Marketing.
In Mole's day, school dinners were an unappetising affair with no options, so we were intrigued by the idea of the sandwich chain setting up shop in schools.
The majority of marketers focus solely on communications when the traditional function of the profession is to satisfy consumer needs.
Another day and another national newspaper has a pop at 'corporates' for commercialising the Olympics.
