Think BR: Standing out from the crowd
10 Oct 2012 | by Richard Boyko
New products come and go at alarming speeds so you need to understand how to optimise the power and attraction of your brands, writes Richard Boyko, director, Ipsos InnoQuest.
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Former government comms adviser Siobhan Kenny remembers being behind the scenes for Margaret Thatcher's resignation in 1990.
New products come and go at alarming speeds so you need to understand how to optimise the power and attraction of your brands, writes Richard Boyko, director, Ipsos InnoQuest.
Q: Dear Jeremy, Should brands be ashamed or proud to win a place on the Advertising Standards Authority's "most-complained-about ads of the year"?
PR and marketing agencies are currently seeing a wave of mergers and acquisitions.
Inviting customers to be part of the experience of creating a product can reap big rewards, writes Rob Hinchcliffe, community strategist, Th_nk.
Start-ups are humble, nimble, better and different, writes Debbie Zaman, managing director, With PR.
It used to be that the best agency start ups were born during recessions, but Bob Willott questions whether that is the case any more.
For an agency that failed to trouble the new-business rankings on the back page of this magazine throughout last year, and wasn't even in the top 20 by the end of it, is there evidence that some sort of progress has been made at JWT?
How does a rapidly growing brand ensure that its marketing efforts in various countries are co-ordinated? By establishing a leadership team to look at the big picture, writes Mhairi McEwan.
Senior practitioners should not be cowed by the idea that marketing is a young person's game, says Will Harris. On the contrary, their hard-earned experience could place them in a stronger position.