COPENHAGEN - The past fortnight saw global attention focused firmly on Copenhagen, as the Danish capital played host to the United Nations Climate Change Conference (COP15).
LONDON - There are only three categories of TV ad: entertaining, useful and bad. Of the three, poor old useful doesn't get much of a look-in while we're raving about the hilarious or ranting about the terrible. Well, beware what you may be overlooking.
For several years after the Conservatives' 1997 election campaign, John Major's former communications chief Charles Lewington had the artwork for the 'demon eyes' ad campaign on his office wall.
Something is changing in advertising. The old one-way model of TV and posters with the creatives seeking the perfect 30 second and 48 sheet ad is in decline.
It could have been dreamt up at a lavish party attended by super-models and celebrities or at an exclusive resort. Sir Philip Green and Simon Cowell's grand idea to develop an entertainment company, Greenwell, with the scale of Disney, was first revealed in June.
Google is building on its maturity in its own category, search, to launch a series of aggressive brand extensions. These are successfully destabilising the incumbent competition while making the executives in charge of these brands look, in my opinion, like morons.
Tiger Woods has been at the centre of the biggest PR disaster ever to engulf a sporting hero.
It is satisfying to send PRWeek's last magazine of 2009 to press on a positive note.
The Royal Family this week launched a 'shot across the bows' of the media, demanding their privacy is respected over the Christmas holidays.
Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement that accompanies this issue, you can read why every winner, and the runners-up, were so commended.
to remove filters