From prospecting to pitch: how to crack new business
18 Oct 2012
Agencies need to get better at cultivating relationships with brands and realise when to say no, Toby Horry learnt at an Art of New Business event.
Search results
Search filters:
By Article Type
- Analysis
By Channel
-
New Business
Click 
to remove filters
Add Search Filters:
By Publication
By Discipline
- People Moves (1)
By Sector
- Agencies (5)
- B2B (1)
- Consumer Goods (1)
- Fashion / Clothing (1)
- Fast Food (1)
- More...
- FMCG (1)
- Food & Drink (2)
- Media / Entertainment (1)
- Retail (1)
- Less...
Lord Sugar committed to 'no-brainer' Amscreen
15 Nov 2012
Media buyers and outdoor agencies are not seeing the value of the digital screen network, its chairman tells Maisie McCabe.
Pitch Update
04 Oct 2012
Unilever's review of the creative account for the spreads brand Flora is firmly under way. Three agencies, including the incumbent, Adam & Eve/DDB, will pitch in a process handled by Emma Reynolds at Pea Consulting. A result is due before Christmas. Apparently, the brand wants a big new idea to reconnect...
Are new-biz stats worrying?
19 Jul 2012
Should agencies be concerned by AAR's new findings, Alasdair Reid asks.
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
With some Facebook campaigns now showing significant ROI, do recent cuts at Coca-Cola, PepsiCo and Procter & Gamble signify a shift away from traditional marketing.
Are you a murder detective or a monkey hunter?
08 Dec 2011 | by Paul Phillips
Should agencies crack a brief speedily, or does slow and steady win the race? Paul Phillips discusses pitching approaches.
No room in the UK: can new retailers succeed on the high street?
21 Nov 2011 | by Matthew Chapman
Does the closure of Best Buy's UK stores sound a warning to other overseas retailers looking to set up shop here, asks Matt Chapman.
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Hope&Glory wins Ikea consumer press office duties
- Bell Pottinger joins APPC fold after years of opposition
