Stella Artois Cidre pays tribute to the 'simple life'
23 May 2013
Wim Wenders, the president of the European Film Academy, and Oscar-winning cinematographer Anthony Dod Mantle film this beautifully shot portrayal of "the simple life".
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Mondelez shifts global Halls brief from JWT to W&K
24 May 2013 | by Jeremy Lee
Wieden & Kennedy London has picked up the global advertising account for the Mondelez medicated confectionery brand Halls.
Sage by Heston Blumenthal hires MBA
23 May 2013 | by Ian Darby
Sage by Heston Blumenthal, a new range of appliances from the celebrity chef, has appointed MBA to handle its UK advertising account.
Diageo launches Cîroc vodka pitch
23 May 2013 | by Jeremy Lee
Diageo is looking to expand its roster with a search for an advertising agency to handle its vodka brand Cîroc.
Oreo ad celebrates Sheffield's colourful heritage
21 May 2013 | by John Reynolds
The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.
Heinz brings back invisible bottle of tomato ketchup
20 May 2013 | by Priyanka Mehra Dayal
Heinz is to bring back the invisible bottle of tomato ketchup in a new ad campaign using the catch phrase 'It has to be Heinz," following the brand being featured in 'Mad Men' on Sky Atlantic.
Why marketers are missing a trick by ignoring sensory perception
20 May 2013 | by Gemma Charles
Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.
Kellogg's hits back at own-label with top secret Special K recipe
17 May 2013 | by John Reynolds
Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its Special K brand, as the cereal giant looks to fight back against the rise of supermarket own-brand cereals.
Danone appoints Hypernaked for CRM activity
16 May 2013 | by Jeremy Lee
Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.
Cockburn's hands ad briefs to The Corner
16 May 2013 | by Louise Ridley
Cockburn's, the port producer, has appointed The Corner to its UK and global advertising accounts after a three-way pitch.
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