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LONDON - Universal McCann has won SC Johnson's £20m UK media planning and buying business following a global pitch.
LONDON - Elvis Presley, Steve McQueen and James Dean appear in a new £2.2m national print ad campaign for Lever Faberge's Sure Crystal for Men deodorant, created by Lowe.
LONDON - Tommy Hilfiger is launching True Star, a fragrance endorsed by pop star Beyonce Knowles. The perfume will be backed by a TV campaign featuring the singer performing a special a capella version of 'Wishing on a Star'.
Lever Faberge deodorant brand Sure is to use screen icons Elvis Presley, Steve McQueen and James Dean in a £2.2m promotion for its Crystal for Men variant.
Tommy Hilfiger is launching True Star, a fragrance endorsed by pop star Beyonce Knowles. The perfume will be backed by a TV campaign featuring the singer performing a special a capella version of Wishing On A Star.
As restaurants and bars across Europe consider bans on smoking, GlaxoSmithKline is ploughing £4m into a pan-European ad campaign for its nicotine replacement product Niquitin CQ.
Oxy is promoting a skincare range for 13- to 16-year-olds through a campaign on Choice FM, which includes a Club Oxy event in London on 25 September.
Like Laura Ashley, The Body Shop's expansion during the 80s was astonishing. It carved a vivid position as a brand with conscience, becoming an iconic symbol of caring trade. With 1900 outlets in 50 countries, that expansion has scarcely abated. But its brand and retail environment remain relatively...
With sales of toothpaste falling, manufacturers are targeting consumers' vanity. Jane Bainbridge reports.
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