CANNES 2013: Without brands Facebook would not exist, says Carolyn Everson
18 Jun 2013 | by Arif Durrani
Carolyn Everson, the vice-president of global marketing solutions at Facebook, has spelled out the importance of brands to the social network.
After six months in beta, staff at Omnicom agency PHD will come into work everyday to play games, following the formalising of an initiative called Source, spearheaded by the worldwide strategy and planning director, Mark Holden.
Carolyn Everson, the vice-president of global marketing solutions at Facebook, has spelled out the importance of brands to the social network.
Catch up with the action in Cannes, including sessions from speakers including Jack Black, Jenson Button and Martha Stewart.
It was the first time Craig Inglis, director of marketing at John Lewis, had attended the Cannes Lions Festival of Creativity, but it proved to be well worth the wait.
Müller Dairy's recently relaunched Amore yoghurts will sponsor Channel 4's new documentary series 'First Dates'.
Nick Emery, the global chief executive of WPP's Mindshare, has underlined the importance of adapting and embracing the creativity that involves.
Day two of the Cannes Lions International Festival of Creativity featured winners, intimate taxi rides and maps made of meat.
Far from the stereotypes of gamers being introverted and susceptible to anti-social behaviour, the latest research conducted by Omnicom's PHD demonstrates the more games you play, the more motivated you are.
Omnicom's PHD media network is attempting to transform its approach to strategy and planning by adopting the principles of "gamification" to its business.
Ogilvy & Mather London picked up 12 of the UK's 15 nominations in the Print Lions, with the agency's work for the travel website Expedia being nominated eight times.