LONDON - Hermes, the luxury French fashion brand, has awarded its £4m pan-European media planning and buying account to MPG International after a final battle against ZenithOptimedia.
LONDON - Research into consumers' search behaviour when they buy electronic goods has revealed that people make fewer online searches when shopping for white goods, or brown goods such as TVs, stereos and cameras.
LONDON - Classified website Freeads.co.uk has appointed NASH (Not Another Sales House) to manage third-party online advertising after ending its deal with Channel 4 digital sales house 4DS after just nine months.
LONDON - Omnicom agency OMD UK has picked up the search engine optimisation account for music retailer HMV, after a three-way pitch.
LONDON - T-Mobile is set to open its portal to advertising after appointing Yahoo! as its exclusive ad sales house.
LONDON - New alcohol marketing rules have been introduced by the Portman Group, the largest financial backer of charity The Drinkaware Trust.
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