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Sport - Lady jockeys put on the ultimate show

09 Feb 2012 | by John Owens

A female jockeys-only event saw HRSM develop a campaign involving X Factor winner Alexandra Burke.

On the Agenda: Call for action on hip implants

09 Feb 2012 | by Elizabeth Pears

or play sports because it allows for greater mobility. The campaign Paula Bridge, Ralli's head ...

Halfords appoints Pitch PR to emphasise 'leading cycling retailer' position

01 Feb 2012 | by Matt Cartmell

Games. It will be led by sporting legends Lawrence Dallaglio and Freddie Flintoff. ...

Analysts react to Lord Bell's attempt to buy back parts of Chime's PR business

31 Jan 2012 | by Alec Mattinson

Harvard and sports marketing specialist Fast Track are expected to remain within the group. However ... grown its sports marketing business significantly in recent years, including a number of international ...

London 2012: Five ways non-sponsors can take part

26 Jan 2012 | by Kate Magee and Joe Lepper

1 Ambassadors or long-term association with a sport Brands that have a historical association with a certain sport have the right to use this connection before and after but not during the Games. There are also creative ways of using individuals to link to certain sports. For example, ahead of the 2008 ...

Claire Furlong: Ready for the media scrum

26 Jan 2012 | by Kate Magee

. Perhaps this comes from growing up as a female in the male-dominated world of sport. At 14, she was making tea at her local BBC radio station before becoming the youngest head of news and sport in the country ... of sports marketing and sponsorship Andy Sutherden works with Furlong through his client Aviva. Claire has ...

London 2012: Official sponsors' activity

26 Jan 2012 | by Kate Magee

of The Daily Telegraph s Sports Life supplement. This has been running for two years to raise awareness of our relationship with sport. It is not advertorial but we are there to help give journalists access to things ... sports ambassadors also sign a commitment to leading an environmentally friendly lifestyle and education ...

London 2012: How Brands Can Compete - Non-sponsors

26 Jan 2012 | by Joe Lepper and Kate Magee

+Knowlton Strategies global director of sports marketing and sponsorship Andy Sutherden says: The regulations around ... stage. As M C Saatchi Sports and Entertainment MD Jamie Wynne-Morgan says: It is too good ...

Speedo UK seeks brand boost in run-up to London 2012 Olympics

25 Jan 2012 | by Elizabeth Pears

Rebecca Adlington, is threatening to end its five-year relationship with specialist sports PR agency ... been approved by the sport s governing body, FINA. Last month, Pentland paid 20m for Blacks Leisure Group, through its JD Sports subsidiary. ...

Cheltenham Racecourse appoints Triggerfish Communications

23 Jan 2012 | by Elizabeth Pears

, said: We are extremely proud to be working with such a well-known and versatile sporting venue ...

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