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PRWeek podcast: TripAdvisor case shows why brands must engage

about you to share the love that they have, and that s why social media as a whole has become ...

Rooster called in to promote daily deals market conference

The agency won the ongoing retainer brief following a competitive pitch, with the initial focus on the summit moving to promoting organiser Stavros Prodromou as an expert in the field. The event is set to bring together a range of industry players from across Europe, including UK brands Living Social ...

Sport - Lady jockeys put on the ultimate show

night was seeded on social media sites. On the night, HRSM ran a press office, organised two further ...

Focus: The FTSE 100 social media index

PRWeek joined forces with The Group to see how well FTSE 100 companies are using social media...Social media articles often focus on how brands are using these channels to engage ... called in a social media monitoring company for the first time in January, after it found itself referred to on social media sites following the Occupy London Stock Exchange protests. Market traders are also using ...

Danny Rogers: TripAdvisor needs to trade on trust

prime example of a new 'social' medium. Why would one need old media's professional travel journalists ... in recent debates over Wikipedia, social media are empowering and enlightening, but they can still learn ...

Honey Monster owner Raisio shortlists agencies for consumer account

looking for unique and fun ideas, as we are a kids brand. There will be a focus on increasing our social ...

Chocolate brand Lindt calls in Be More to improve engagement with consumers

Be More, Burson-Marsteller s consumer arm, won the brief after a four-way pitch. It is charged with handling the brand s consumer and trade PR, including social media. Lindt s Easter push will centre around the 60th anniversary of its iconic gold bunny, for which Be More is currently working on a consumer ...

Nickelodeon selects Shine Communications for teen mystery drama launch

at both young people and families, as well as using Nickelodeon s established social network presence ...

The Office: Google UK - Google plays at higher level

Google is well known for its quirky offices, generous canteen and 'Thank Google it's Friday' social...and getting input from colleagues: 'The relaxed, creative environment and a social vibe has resulted ...

Hit or Miss? Lloyds Banking Group axes charity credit cards

. The story has not taken off on social media either, which I believe is for several reasons. Firstly ...

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