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The Week in Technology

choice for best offers on flights, hotels, trains and car rental, with direct links to suppliers ...

London 2012: Five ways non-sponsors can take part

in Regent Street in London to create a giant painting of Hamilton using remote controlled cars and tyres ...

Chargemaster brings in PHA Media for promotion of electric vehicle charging

for the launch of a slew of green-powered cars....substantial subsidies for people thinking of buying an electric car. PHA Media s win also comes ahead of a series of car launches set for 2012, with manufacturers including Renault, Nissan and Ford getting ...

Philip Morris International appoints Julie Soderlund as director of regulatory comms

secretary for three years. Soderlund has also worked as deputy campaign manager for Carly Fiorina ...

Consumer: Young Driver Insurance

of car insurance for young drivers, using in-car smartbox technology that measured their driving ability

Reputation Survey: Rail Services

cars (39 per cent) and buses (31 per cent) were seen as better value for money than their rail ...

Consumer: Mercedes-Benz sets gamers racing

Car manufacturer Mercedes-Benz wanted to make its brand more relevant to a younger, more mainstream...team came up with the idea to create the world's largest car race, open to anyone around the globe who ... period, more than 120,444 people visited the site. On the event day, the Mercedes-Benz UK Passenger Cars ... good on any client's evaluation sheet. But, generating car sales aside, the piece de resistance ...

Car firms including Fiat review marketing approach as cuts bite

Fiat is the latest car company to seek PR support, as it hunts for an agency to help boost...economic climate, PR agencies are reporting a boom in enquiries from car firms, as they look to introduce a ... their PR business in the first weeks of 2012. PRWeek also understands that at least one other major car ... in the number of requests from car manufacturers. 'Surprisingly, given the economic climate, we are seeing a ...

Peugeot consolidates dual UK PR accounts into Tangerine

of major car launches in continued tough economic times for the auto industry....The car manufacturer has taken on Tangerine PR to look after a joint brief to work with its dealership service and act as an in-house PR support team. The Manchester-based agency won the ongoing ... Peugeot 208. House PR will continue to work with the car brand to deliver lifestyle PR. ...

Money-saving DriveGain motoring app hires Dynamo for consumer push

The DriveGain app claims to save drivers on average, 170 a year - equivalent to the annual cost of car tax for a small car. It recommends what gear the driver should be in and how to save fuel through different driving techniques. Dynamo will handle publicity and promotions for DriveGain in the UK, Europe ...

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