PRWeek podcast: TripAdvisor case shows why brands must engage
10 Feb 2012 | by John Owens
in the online world it was more important than ever to mobilise third-party endorsement. This comes back ...
, where there were revelations about the News of the World printing extracts from Kate McCann's diary....Former News of the World news editor Ian Edmondson revealed yesterday that former editor Colin Myler ordered that Mitchell should be told only in very woolly terms that the newspaper would be running a story about the McCanns, without giving any indication of a plan to publish the diary in full ...
in the online world it was more important than ever to mobilise third-party endorsement. This comes back ...
Campaign: Here Come The Girls Client: Jockey Club Racecourses/Carlisle Racecourse PR team: HRSM Timescale: June-August 2011 Budget: 5,000 Carlisle hosted a world-first racing event on 1 August, when all the races were restricted to female jockeys. It was branded the 'Edinburgh Woollen Mill ...
In order to grow, brands require trust. The world's greatest brands are those trusted...So when TripAdvisor, the world's most used travel review site, heard a ruling last week from the Advertising Standards Authority that its reviews could be misleading and 'non-genuine', it should have recognised a looming crisis. Last year thousands of hoteliers challenged TripAdvisor's strapline, which ...
Public trust in TripAdvisor, the world's most-used travel review site, has been hit by a regulator
, following outrage over the News of the World's alleged phone hacking. Abell has also called ...
transition from the world of my youth to the real world of reporting bombs and bullets. I have looked ...
employs more than 180,000 people and runs 528 stores in the UK. The company, which was bought by the world ...
superseded by trial by media. Media advisers now operate in a world where the court of public opinion can ...
in central London in March where media, celebrities and fans will get the chance to step into the world ... to step into the world of Anubis and discover one of the hottest global teen entertainment properties ...