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PRWeek podcast: TripAdvisor case shows why brands must engage

to the importance of recruiting and mobilising brand ambassadors, he said, adding that monitoring the web ...

TripAdvisor under the spotlight after Advertising Standards Authority ruling

The days of the Wild West on the web are over, as publishers - and TripAdvisor is a publisher ...

Anthony Hilton: Web culture leads to lazy journalism

It struck a chord. Journalists receive a vast amount of unsolicited published material and one can understand if some of them lose the appetite to go digging in the further mountains that are available via the web, but not pushed at them by an enterprising PR person. Unfortunately, though, that is only part ...

£1m Queen Elizabeth Prize for engineering in PR drive to boost industry

is poised to scoop the brief, alongside brand and web specialist Landor Associates. Tony Blair's former ...

Danny Rogers: CIPR must set bar high on Wikipedia code

, the dearth of regulation and accountability of equally powerful web challengers is a big issue ...

Portland nabs Foreign and Commonwealth Office's Jimmy Leach

Jimmy Leach has been at the FCO since 2009, where he has been running the department s global 40-language, 250-site web platform. He will join the agency in early February. He will report to Mark ... for Freud Communications and a variety of web-based jobs at The Guardian. Leach has also worked ...

Paul Johnston, Cisco Systems: The power of connectivity

In an increasingly connected web world, a new mindset is needed to deliver greater rewards....More than 20 years since the World Wide Web started to connect us, the pace of change continues to be astonishing. Cisco estimates that, after increasing eightfold in the past five years, global web traffic ... hopes will incubate the next generation of web entrepreneurs. Cisco supports education projects all ...

Ravi Mattu, Financial Times: Putting the customer first

business leaders who have struggled to figure out how to make the web pay, Apple's success is not just ...

Focus, Corporate Reputation: It's the Thought that counts

the credit crunch, the commercialisation of web 2.0, and FTSE 100 brands and their bosses struck down ...

Media: FT buys app developer

The Financial Times has acquired Assanka, the London-based developer of its HTML5 web app...and it now claims to have over a million registered users for its web-based HTML5 newspaper app, which ...

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