12 Jan 2012
| by Nikki Wicks and John Owens
Despite wide recognition that the global auto industry is facing tough times in the current economic climate, PR agencies are reporting a boom in enquiries from car firms, as they look to introduce a more economical and creative marketing approach.
Nissan and Peugeot have also moved to review ...
09 Jan 2012
| by John Owens
Peugeot has appointed a single agency to handle two PR briefs, as the company readies a number...for Peugeot, said the decision to integrate the briefs was based on both constraining costs and creating time ...
with management of time, with my team finding dealing with fewer agencies helpful.
In Q1, Peugeot ...
Peugeot 208.
House PR will continue to work with the car brand to deliver lifestyle PR. ...
29 Oct 2010
| by David Singleton
Peugeot UK has called in Portcullis Public Affairs to lobby for greater
incentives for drivers ...
. Peugeot wants to ensure the subsidies are not downgraded and that its
own hybrid vehicles are not left out ...
, with the focus on putting the case for both hybrid and
electric vehicles. Peugeot has just launched an electric ...
12 Mar 2010
of senior vice-president comms Gavin Neath. Peugeot UK has called in House PR to handle its PR with non-automotive media. Peugeot is attempting to broaden its appeal with lifestyle media. WPP has reported a drop ...
10 Mar 2010
| by Arun Sudhaman
Peugeot UK has chosen House PR to handle its communications with non-automotive media, following a...A Peugeot spokesman told PRWeek that House PR has been handed projects to boost Peugeot's presence in men's, women's and other lifestyle titles'. As an example the spokesman pointed to a new project to exploit the 2009 Intercontinental Rally champion Kris Meeke, who drives a Peugeot 207. That ...
19 Feb 2010
| by Arun Sudhaman
, home to major global players such as LVMH, Danone, Total, Carrefour and PSA Peugeot Citroen. Groups ...
brand Evian, and automotive giant Peugeot. Lifestyle and luxury players are also highly visible, led ...
12 Feb 2010
of BP, as he publishes his memoirs, Beyond Business. Peugeot has selected House PR to handle ...
09 Sep 2009
| by Arun Sudhaman
-Aventis, Orange Business Services and Consumers, Peugeot Citroen Ownership: Havas Global offices: 39 FD ...
04 Sep 2009
Music director of press Susie Ember has been recruited by Polydor
Records as head of press. Peugeot ...
Car manufacturer Peugeot has called in a digital specialist agency ClickThrough Marketing to handle...The internet and search engine marketing company has been asked to create a search engine, online PR and social media strategy for Peugeot to raise the company s profile on the internet and reach out ...
and Universal McCann. The campaign will focus on promoting Peugeot s cars and vans, as well as its dealerships ...