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PM's fight will be won on the web

This weekend Labourhome.org was the medium chosen by Labour grandee John Prescott to quash...the Labour Party. If the next election is won for Labour by Gordon Brown or by any other candidate ... will be the man or woman who, in their election campaign, inspires the public to give Labour another chance at a ...

Scottish Labour loses McElroy

Scottish Labour's long-time head of comms has quit, as party leader....Wendy Alexander faces increased pressure to step down over a donations scandal. Tony McElroy, a former press officer for Gordon Brown and Scottish Labour s head of comms for almost five years ... will be the third comms person to leave Scottish Labour since Alexander became leader last year. Senior press ...

Labour web plan revealed

The Labour Party has drawn up a 'new media strategy' with assistance from leading PR professionals....The strategy is revealed in two confidential documents obtained by PRWeek. A memo by Labour ... . Other elements of the strategy include: an Obama-style virtual phone bank for Labour campaigners ; a take to the web initiative involving key ministers appearing on popular online forums; a Labour Party ...

Obama guru slams Labour

the Labour Party's digital strategy ahead of next year's general election....Blue State Digital managing partner Thomas Gensemer told PRWeek that senior Labour figures were still unwilling to fully embrace digital campaigning. 'They have lacked senior-level buy-in ...,' said Gensemer, who added that it was probably too late now to rescue Labour's digital strategy. 'An unspoken ...

Agency role for Labour chief

The Labour Party's head of press and broadcasting is to join Fishburn Hedges as associate director....would be 'invaluable' to the agency. Murray has held a number of press office roles at the Labour ...

Agency role for Labour chief

The Labour Party's head of press and broadcasting is to join Fishburn Hedges as associate director....would be invaluable to the agency. Murray has held a number of press office roles at the Labour Party ...

Labour web debate rumbles on

Tensions over the Labour Party's new media strategy spilled out into the open this week as top...A number of Labour new media experts told PRWeek that there needed to be a gre ater focus ... is the most prominent alt hough not the only aspect of Labour s new media strategy to emerge so far. Labour insiders commended Draper for securing buy-in from senior party figures (see below ...

Council in 'Labour crony' row

Lambeth Council has sparked a furious row by hiring a Labour Party spin-doctor to a tops comms...The council stands accused of cronyism following the appointment of the regional director of the London Labour Party Julian Ellerby. He will join the Labour-led south London council as director of campaigns and communications later this year. John Whelan, leader of Lambeth Conservative Party, told ...

Who will lead Labour's dance?

Accusations of 'spin' are now common in politics, a refrain aimed at the Labour Government...is that the Labour Party has never missed Alastair Campbell more than it does today, even if, while dancing on the wave tips, he did get his feet wet from time to time. Alex Hilton is a Labour parliamentary ...

Flack: From Labour to Tory

As the political buzz switched from Labour in Manchester to the Tories in Birmingham last Friday...His lunch partner was none other than DJ Collins, Google's head of corporate comms and long-time adviser to the elder Miliband brother ... Earlier, there had been PR confusion at the Labour bash when ... parties ... Talking of binge drinking, who was the lobbyist Flack spotted at 2am in the Labour ...

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