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Clarence Mitchell speaks out following Leveson Inquiry

the role of PR in the eyes of clients and consumers alike. ...

Danny Rogers: TripAdvisor needs to trade on trust

by their consumers, their employees and manifold other stakeholders....revolutionised tourism. It handed power back to consumers, who for too long had been treated with contempt ...

Focus: The FTSE 100 social media index

with consumers, to sell products or provide customer service. But increasingly, companies are realising ... , media telecoms 6 Royal Dutch Shell Oil gas 7 Reckitt Benckiser Consumer goods 8 Aviva* Insurance 9 Unilever Consumer goods 10 InterContinental Hotels Group* Travel leisure 11 BAE Systems Industrials 12 ...

TripAdvisor under the spotlight after Advertising Standards Authority ruling

- will be held to a much higher standard by both consumers and regulators. The ASA ruling is a wake-up call for a ...

Honey Monster owner Raisio shortlists agencies for consumer account

The company behind Sugar Puffs cereal is holding a pitch for a consumer account....Raisio, which took on the Honey Monster brand behind Sugar Puffs early last year, is holding a review of its PR arrangements. It is believed that after initially contacting a range of agencies, the list has been narrowed down for what will be a year-long brief focusing on consumer-facing PR ...

PRWeek Top 150 league tables open for entries

consumer, healthcare, tech and public sector. The main Top 150 table will be published at the beginning ...

Meantime Brewing brings in Hope & Glory as part of expansion plans

The ongoing retainer brief follows a pitch win and encompasses consumer and trade PR for the brand s beers. It will also see the agency offering support for the Old Brewery Restaurant in Greenwich and the Greenwich Union, the micro-brewery restaurant and pub owned by the brand. The agency appointment comes ...

Chocolate brand Lindt calls in Be More to improve engagement with consumers

with consumers as it approaches Easter....Be More, Burson-Marsteller s consumer arm, won the brief after a four-way pitch. It is charged with handling the brand s consumer and trade PR, including social media. Lindt s Easter push will centre around the 60th anniversary of its iconic gold bunny, for which Be More is currently working on a consumer ...

Nickelodeon selects Shine Communications for teen mystery drama launch

The agency was given the consumer-facing three-month project brief for the teen mystery drama ... to welcome the family broadcasting powerhouse Nickelodeon to our stable of entertainment clients at Shine ... to step into the world of Anubis and discover one of the hottest global teen entertainment properties ...

The Edrington Group brings in Light Brigade for 'Norse' whisky

The agency will be working on a six-month mixed project and retainer consumer brief for the launch of Thor across the globe. The malt whisky is part of a new range from The Edrington Group s brand Highland Park. The company also makes The Famous Grouse. To kick-start the campaign, whisky experts have ...

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