the role of PR in the eyes of clients and consumers alike. ...
by their consumers, their employees and manifold other stakeholders....revolutionised tourism. It handed power back to consumers, who for too long had been treated with contempt ...
09 Feb 2012
| by Kate Magee
with consumers, to sell products or provide customer service. But increasingly, companies are realising ...
, media telecoms 6 Royal Dutch Shell Oil gas 7 Reckitt Benckiser Consumer goods 8 Aviva* Insurance 9 Unilever Consumer goods 10 InterContinental Hotels Group* Travel leisure 11 BAE Systems Industrials 12 ...
09 Feb 2012
| by John Owens and Elizabeth Pears
- will be held to a much higher standard by both consumers and regulators. The ASA ruling is a wake-up call for a ...
08 Feb 2012
| by John Owens
The company behind Sugar Puffs cereal is holding a pitch for a consumer account....Raisio, which took on the Honey Monster brand behind Sugar Puffs early last year, is holding a review of its PR arrangements. It is believed that after initially contacting a range of agencies, the list has been narrowed down for what will be a year-long brief focusing on consumer-facing PR ...
consumer, healthcare, tech and public sector. The main Top 150 table will be published at the beginning ...
07 Feb 2012
| by John Owens
The ongoing retainer brief follows a pitch win and encompasses consumer and trade PR for the brand s beers.
It will also see the agency offering support for the Old Brewery Restaurant in Greenwich and the Greenwich Union, the micro-brewery restaurant and pub owned by the brand.
The agency appointment comes ...
with consumers as it approaches Easter....Be More, Burson-Marsteller s consumer arm, won the brief after a four-way pitch. It is charged with handling the brand s consumer and trade PR, including social media. Lindt s Easter push will centre around the 60th anniversary of its iconic gold bunny, for which Be More is currently working on a consumer ...
06 Feb 2012
| by John Owens
The agency was given the consumer-facing three-month project brief for the teen mystery drama ...
to welcome the family broadcasting powerhouse Nickelodeon to our stable of entertainment clients at Shine ...
to step into the world of Anubis and discover one of the hottest global teen entertainment properties ...
06 Feb 2012
| by John Owens
The agency will be working on a six-month mixed project and retainer consumer brief for the launch of Thor across the globe.
The malt whisky is part of a new range from The Edrington Group s brand Highland Park. The company also makes The Famous Grouse.
To kick-start the campaign, whisky experts have ...