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Gadget Show Live calls in Fugu to attract mainstream consumers

By Sara Luker, prweek.com, 03 February 12, 09:26

Consumer electronics event Gadget Show Live has called in Fugu PR to promote its 2012 exhibition. ... outside of the brand s core audience and appeal to mainstream consumers. Fugu will also produce exhibitor ...

The Week

PR Week UK, 03 February 12, 00:00

Halfords has appointed Pitch to implement a national consumer comms campaign to emphasise Halfords

Healthcare: The Week in Healthcare

PR Week UK, 03 February 12, 00:00

in by Cardiac Science, a supplier of automated external defibrillators, to handle a consumer brief. The Cheadle ...

Fiona Thorne: Loving life at the coalface

By John Owens, prweek.com, 01 February 12, 17:05

Twigg from Fishburn Hedges' consumer brand Seventy Seven PR last September - did not damage the agency ...

Halfords appoints Pitch PR to emphasise 'leading cycling retailer' position

By Matt Cartmell, prweek.com, 01 February 12, 16:32

Halfords has called in Pitch PR to lead a national consumer campaign highlighting its position ... strategy, Pitch will target national, consumer lifestyle and specialist publications both in print ... with cycling projects and are well placed to deliver a compelling consumer PR campaign. The Pitch team, led ...

BAA overhauls multi-million pound comms roster and moves away from retainers

By Matt Cartmell, prweek.com, 01 February 12, 16:00

, Mischief and Regester Larkin on alert. They cover media relations, public affairs, consumer PR and crisis ... with the potential to remain for a further year. While the majority of consumer PR and media relations activities ...

Telecoms giant O2 calls on John Doe to increase 'sense of cool'

By John Owens, prweek.com, 01 February 12, 14:01

John Doe has been appointed to handle a rolling project brief providing consumer support, which was won without a pitch process. Agency founder Rana Reeves said that his agency was approached late last year by newly promoted director of comms and reputation Nicola Green , who works for O2's parent ...

Silversea cruise operator appoints Perowne Charles Communications

By Elizabeth Pears, prweek.com, 31 January 12, 18:03

Perowne Charles Communications, founded by Paul Charles and hotel specialist Julia Perowne last year, has won a five-agency pitch for an initial one-year account handling all corporate and consumer ... and consumer experience, and its innovative approach to driving awareness of Silversea in the transport ...

Age UK looks to 3 Monkeys to widen appeal as lifestyle brand

By John Owens, prweek.com, 31 January 12, 17:57

The agency beat two others in the final stages of a pitch process late last year, to win a year-long retainer including additional project work. The brief will see 3 Monkeys working closely with Age UK s 11-strong in-house team to develop a lifestyle PR strategy across consumer media and internal ...

GlaxoSmithKline launches review of multimillion-pound UK PR roster

By Elizabeth Pears, prweek.com, 31 January 12, 10:01

GSK has restructured its comms unit following a three-month review led by vice-president, global comms, consumer healthcare Leslie McGibbon. He joined last year from heading up comms ... with fast-moving consumer goods. McGibbon also plans to recruit staff with multimedia skills, to lead more ...