10 Feb 2012
| by John Owens
Ansari has been filling the role on an interim basis for the past four months and oversaw the launch of the charity s new brand. This comes after the departure of fundraising and comms director Andy ...
to working with her on our new approach to comms.' Ansari said: The launch of the new brand marks the start ...
10 Feb 2012
| by John Owens
The TripAdvisor ruling has highlighted the increasing need for brands coming under fire to 'get...of travel and lifestyle agency Rooster, and Gareth Thomas, head of digital at Brands2Life. Thomas, who ...
to the importance of recruiting and mobilising brand ambassadors, he said, adding that monitoring the web ...
such an important way for brands to market themselves. TripAdvisor s website attracts 50 million users a month ...
09 Feb 2012
| by John Owens
to bring together a range of industry players from across Europe, including UK brands Living Social ...
in 2010, said: This is a brand new event for a fast-moving industry. Daily deals have exploded over ...
09 Feb 2012
| by John Owens
Campaign: Here Come The Girls Client: Jockey Club Racecourses/Carlisle Racecourse PR team: HRSM Timescale: June-August 2011 Budget: 5,000 Carlisle hosted a world-first racing event on 1 August, when all the races were restricted to female jockeys. It was branded the 'Edinburgh Woollen Mill ...
In order to grow, brands require trust. The world's greatest brands are those trusted
09 Feb 2012
| by John Owens and Elizabeth Pears
about how this will impact on the online management of travel brands' reputations....the ruling will strengthen the confidence of brands and PR professionals to challenge negative reviews: 'Brands and PR agencies will be much more focused in terms of acting as the eyes and ears of brands online ...
09 Feb 2012
| by Kate Magee
Social media articles often focus on how brands are using these channels to engage with consumers, to sell products or provide customer service. But increasingly, companies are realising the powerful impact these channels can have on their corporate reputation, as well as allowing them ...
08 Feb 2012
| by John Owens
Raisio, which took on the Honey Monster brand behind Sugar Puffs early last year, is holding a ...
with an element of trade press. Included in the brief will be increasing the brand s online presence, as well as involvement with live events and charity links. Sheena Darji, brand manager at Honey Monster, said: We re ...
07 Feb 2012
| by John Owens
The ongoing retainer brief follows a pitch win and encompasses consumer and trade PR for the brand ...
and the Greenwich Union, the micro-brewery restaurant and pub owned by the brand.
The agency appointment comes as the brewer, which recently appointed former Miller Brands UK MD Nick Miller as its chief executive, plans ...
Chocolate brand Lindt has brought in fresh PR support as it looks to improve its engagement...with handling the brand s consumer and trade PR, including social media. Lindt s Easter push will centre around ...
campaign. Lindt Sprungli UK marketing director Annabelle Delorme said: In 2012, we want the Lindt brand ...
strategies around the brand s full product range, including seasonal products and new product development ...
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