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Public Sector: Children inspire Murray's homecoming

After tennis player Andy Murray won the US Open Men's Singles, his first Grand Slam title, Stirling Council wanted to organise a homecoming celebration.

Voluntary Sector: Charity raises profile of bone cancer

The charity enlisted the help of Aberfield to raise the profile of primary bone cancer during its awareness week in October.

Voluntary Sector: Public rallies to help preserve hedgehogs

Britain's hedgehog population has fallen by 25 per cent during the past decade. Hedgehog Street is a joint initiative by The People's Trust for Endangered Species and the British Hedgehog Preservation Society to safeguard the future of this iconic species. As part of a three-year initiative, a campaign...

Voluntary Sector: Stroke Association's month to remember

Healthcare charity The Stroke Association held Action on Stroke Month, the UK's first stroke awareness month, during May 2012. The charity launched its Life After Stroke campaign to provide a focus and theme for the month.

Voluntary Sector: TOWIE stars raise poverty awareness

Burson-Marsteller was engaged by charity Global Poverty Project to drive participation and donations for an initiative called Live Below The Line, where those taking part attempted to live on £1 a day for five days.

Voluntary Sector: Claire's Walk a test of heroic endurance

Claire Lomas, who is paralysed from the waist down, wanted to raise £50,000 for the charity Spinal Research by participating in the Virgin London Marathon. Using a robotic ReWalk suit, she completed the 26 miles 385 yards in 17 days.

Social Media: BHF succeeds with hands-on approach

The British Heart Foundation (BHF) wanted to increase the UK's low cardiac arrest survival rates, which it partly ascribed to potential lifesavers being put off by the thought of providing mouth-to-mouth resuscitation. The BHF decided to launch a campaign promoting the effectiveness of hands-only CPR.

The Big Interview: Gavin Esler - The art of great storytelling

After 37 years in media and usually asking the tricky questions, the long-serving Newsnight presenter has the tables turned on him by Kate Magee.

Culture, media and sport: Military Wives sing their way to the top

Although the military had a constant presence in the UK media, soldiers' next-of-kin were underrepresented. BBC Two ran a documentary created by production firm Twenty Twenty called The Choir: Military Wives. It united two choirs of military wives to perform for the nation and was hosted by choirmaster...

Insight, Research & Strategy: Diabetes UK reveals state of the nation

Diabetes UK wanted to put diabetes on the political agenda ahead of a National Audit Office report on government spending. The campaign centred on its State of the Nation report, which outlined failings in healthcare for diabetes sufferers.

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