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PORTER NOVELLI

Global CEO Gary Stockman Ownership Omnicom Number of offices 28 Key clients Almond Board of California, Bayer, Dow Chemical In early 2011, Porter Novelli took steps to strengthen its technology practice through the acquisition of Voce Communications, a well-regarded Silicon Valley tech agency....

TEXT 100

Global CEO Aedhmar Hynes Ownership Next Fifteen Number of offices 26 Key clients SanDisk, AMD, IBM Text 100 has focused on the development of strong digital expertise over the years, hiring and training digital experts in each office and doubling the size of the global digital development team....

BELL POTTINGER

Global CEO David Beck and David Wilson, group MDs Ownership Chime Number of offices 20 Key clients RIM, Deloitte More than half of Bell Pottinger's revenue now comes from international campaigns, a sharp contrast with ten years ago when it was barely ten per cent. This has been supported...

NEWS ANALYSIS: Will Text 100’s offshoring idea work?

As one UK agency announces the opening of an office in Mumbai to perform its more ‘basic’ activities, Gemma O’Reilly investigates whether agencies and clients really will be better served by such a move.

NEWS ANALYSIS: Avoiding the Facebook backlash

Facebook is enjoying an extended honeymoon with the media and public, with clear potential for grassroots lobbying. But PROs need to tread carefully when using the site for campaigning, says Clare O'Connor.

MEDIA ANALYSIS: Less sleaze and more personality

Men’s magazine Nuts has launched a TV channel, but is aiming for a wider audience. Suzy Bashford looks at its tone and the best way for PROs to make a pitch.

NEWS ANALYSIS: Linking up to the ultimate network

Social networking sites are being used by a growing number of PROs to stay in touch with clients, journalists or prospective staff. Hannah Marriott takes a look at some of the best sites and why they are so popular.

MEDIA ANALYSIS: Teletext makes a fresh connection

Teletext is rebranding this month, with enhanced TV services, access via Freeview and an online entertainment presence for the first time since 2004. Adam Hill finds its journalists also want to hear more from PR people.

News Analysis: Brands live it up in the virtual world

Big brands are no longer satisfied with a standard website, they want a living, breathing online presence - made possible through sites such as Second Life. Alex Black asks PROs what its virtual world has to offer.

News Analysis: Can 'living the brand' help in a pitch?

Wildfire PR last week bagged a tech brief in a pitch conducted via the client's online 'meeting service'. Six agency PROs tell Alex Black how they have put a client's product at the centre of a pitch - with mixed results.


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