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Dave Katz, UK managing director at Ybrant digital, warns marketers not to become complacent about digital media in all forms, as the sector still has plenty of curve balls to come.
As media recruitment shifts to new skill sets in media including data analytics, tech functions and increasingly entrepreneurial thinkers direct from start-ups, Mark Banham asks, is the media industry in a good position to attract this new breed of employees?
MediaCom has appointed Bafta's head of communications Thea Cole to the post of head of branded content for the agency's Beyond Advertising offering.
Nivea is running a seven-week campaign with online fashion retailer Asos to drive engagement for its Invisible for Black & White deodorant.
Former Kinetic chief executive Eric Newnham has taken a stake in Blis Media, a media and technology provider for online display advertising, and has become its chairman.
This week Marco Bertozzi, managing director EMEA for the VivaKi Nerve Center, visits Spain, plays squash with Greg Grimmer, and teeters on the wrong side of The Thin Blue Line.
This week, Media Bitch goes to glamorous Luton, threatens Christian O'Connell with a smacked bottom, gets mobile with Mark "Gravy" Jarvis, and learns that one her media chums has been caught by the fuzz.
Manchester streetwear clothing company Bench has appointed Maxus to its online media account.
Emily ffrench Blake, account director at Spotify, originally wanted to be an archaeologist or an opera singer, but now goes to festivals and gigs...oh, and likes having an impact in developing a fledgling sales business.
Turn, the demand side platform (DSP) with data management capabilities, is on track to make 8%-10% of its global fourth-quarter revenues from the European market, only months after setting up in the UK.
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