Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
Industry figures agree the media agency business model is doomed, but the likely impact is unclear.
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Peter Russell has been appointed to head of data at integrated direct marketing agency Targetbase Claydon Heeley.
Industry figures agree the media agency business model is doomed, but the likely impact is unclear.
With digital work now accounting for more than half of many agencies' business, the direct marketing and sales promotion industries have reached a turning point
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.
Guinness is launching a direct mail coupon campaign aimed at 1.4m consumers. The coupons give drinkers £1 off cans of Guinness Draught and Original. The drive will also include the distribution of 5000 point-of-sale kits celebrating the brand's 250th anniversary.
Weetabix is offering consumers the chance to win £1m in cash through an on-pack promotion. The activity, by communications agency Dialogue 141, launched this month. Consumers can enter the competition by inputting a unique code, found on the inside of the packs, on the brand's website.
EDF has come under fire recently for its TV ads, but despite the furore, it has produced some very tidy direct work, such as this solar energy plaque mailer.
Zurich has launched a direct mail campaign highlighting its motor and home insurance. The piece, by Publicis Dialog, features a letter that is blank apart from a message at the foot of the page that reads: 'Actually, we've got lots to tell you about. But we can't say anything until you tick this box.'
If you haven't tried the Army's 'Start thinking soldier' missions online, you'd better get your boots on and report for duty. The fourth mission is now launching.
Richard Thompson, formerly direct marketing controller at Sky, has been handed the new role of head of retail stores.