Marketing Moments 2012: Obama secures historic second term
06 Dec 2012 | by Nicola Kemp
It was a monumental achievement: Barack Obama defied political gravity to secure a second term in office
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Marketing Moments 2012: Kony redefines the power of the viral
06 Dec 2012 | by Nicola Kemp
The fastest-spreading viral video of all time gave marketers a taste of the power of social video
Marketing Moments 2012: Marks & Spencer scores Christmas gold
06 Dec 2012 | by Nicola Kemp
M&S left rivals in the shade with a truly inspiring Christmas campaign
Greggs hit by weak sales on the high street
11 Oct 2012 | by John Reynolds
Greggs has today reported like-for-like sales have dropped 2.6% in the 14 weeks to October, blaming rising food prices and adverse weather conditions.
Tesco readies Clubcard scheme for web revamp
26 Oct 2010 | by Rachel Barnes
Tesco is relaunching Clubcard as an online loyalty scheme, in one of the most significant changes in the programme's 15-year history.
Editor's comment: Google's evolution is key
19 Oct 2010 | by Gareth Jones
Ever since 1982, when KITT carried out its first wheel-spin on our TV screens as David Hasselhoff's sidekick in Knight Rider, the arrival of driverless cars has been eagerly awaited.
Coca-Cola axes Rooney campaign following prostitute allegations
04 Oct 2010 | by Mark Banham
Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador Wayne Rooney, following red-top allegations that claimed he slept with a prostitute.
Foster's set to remake British comedy shows
16 Aug 2010 | by Gemma Charles
Foster's is to extend its humour-based marketing strategy by reviving a series of classic British comedies online.
Sheffield Arena to become Motorpoint Arena
11 Aug 2010 | by Jacob Mathias
Car supermarket brand Motorpoint has bought the naming rights to the Sheffield Arena, rebranding the venue for the next five years as the Motorpoint Arena.
Children's Food Campaign spoofs Change4Life ads
11 Aug 2010 | by Gemma Charles
The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans to get brands to fund the anti-obesity campaign Change4Life.
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