08 Dec 2009
- What's new?
Click to remove filters
- Kit Kat goes Fairtrade
- What's new?
Virgin Media has appointed Aleks Habdank to the newly created role of director of on-demand television services. Habdank will take over responsibility for the commercial management of the service from January.
Mirror Group has hired Arena BLM as its media buying agency. The firm was chosen following a three-way pitch and will take on the work in the New Year.
MyDish.co.uk has joined online group Glam Media UK's food-and-drink channel. The site was set up by Carol Savage, who secured backing for it from Deborah Meaden when she appeared on BBC Two's Dragon's Den.
Fiat Punto Evo has signed up as the launch partner of MySpace Music, which went live last week. The deal will promote the UK launch of the Punto Evo next month with activity across the website.
Ethnic-minority representation in ad campaigns will be monitored in future following an agreement between the IPA and Clearcast, the body that authorises ads for broadcast.
Lurpak, the Arla-Foods-owned butter brand, has created a set of brand guidelines to ensure consistent communications.
Burton's Foods has hired branding agency LFH to handle all its packaging design, following a competitive pitch.
Is there a place for SodaStream in the crowded carbonates market?