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Proximity wins Shell's £70m below-the line work

19 Dec 2002 | by Mark Kleinman,

LONDON - Shell has moved a step closer to its goal of delivering integrated global brand communications with the appointment of Proximity to handle its estimated £70m international below-the-line account.

Gillette develops debut direct work

19 Dec 2002 | by Mark Kleinman,

LONDON - Gillette is to launch its first direct marketing activity as it seeks new ways of forging brand relationships.

Vauxhall shifts to media-neutral stance

19 Dec 2002 | by Mark Kleinman,

LONDON - Vauxhall is taking a bow to media neutrality with the restructuring of its marketing department, which will see customer relationship management merged with the car-maker's above-the-line function for the first time.

Vodafone is the latest to sign up to Nectar

19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,

LONDON - Vodafone is signing up to the Nectar customer loyalty programme barely two years after it pulled out of rival scheme Air Miles.

Carling tightens musical ties with £3m venues deal

19 Dec 2002 | by TANIA MASON

Carling has taken another huge step in its mission to 'own' live music with a £3m, three-year deal to rename some of the UK's top venues.

Arcadia group marketer to quit role

19 Dec 2002 | by MARK KLEINMAN

Arcadia's group marketing director Steven Sharp is to leave the retail empire, three months after it was acquired by Bhs owner Philip Green.

Unilever brands to carry corporate ID

19 Dec 2002 | by RAVI CHANDIRAMANI

Unilever is to revamp its corporate logo and feature it on all its major products next year, in an all-out global attempt to position the Unilever name as secure and responsible in consumers' minds.

Vodafone backs Nectar two years after axing rival

19 Dec 2002 | by RAVI CHANDIRAMANI and MARK KLEINMAN

Vodafone is signing up to the Nectar customer loyalty programme barely two years after it pulled out of rival scheme Air Miles.

Burger King chief goes in wake of Diageo sale

19 Dec 2002 | by TANIA MASON

Burger King's UK and Ireland marketing director Anna Joseph has quit after just three months, following Diageo's sale of the fast food giant to a consortium of venture capitalists.

T-Mobile seeks top marketer as Richardson exits

19 Dec 2002 | by RAVI CHANDIRAMANI

Clent Richardson, the man who rebranded One 2 One as T-Mobile, has quit the mobile company, leaving its top UK marketing role vacant. Richardson is to return to his native US at the end of March to prepare for the arrival of his second child. He is not thought to have another job to go to.

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