Standard Life has appointed The Leith Agency to handle its corporate advertising account, reportedly worth pounds 10m, which covers branding work for its soon-to-launch banking and telesales operations.
The RAC is to drop its unconventional approach to marketing by dissolving its virtual agency system and replacing marketing director Jan Smith with Littlewoods former marketing chief, Findlay Cordwell.
Associated Newspapers is poised to move into the pounds 127m contract publishing business with the launch of standalone division, Contract Mail.
The Spice Girls may yet be a big hit on the silver screen but they ve already proved a massive miss in TV ads. According to Marketing s Most Annoying Ad of the Year survey, the Girls ad for Walkers Crisps irritated more viewers than any other.
Butlin s, the Rank-owned holiday company, has increased its 1998 marketing budget threefold, to pounds 10m, in its most serious attempt yet to reposition itself for the new millennium.
The Burton Group and Littlewoods are launching a jointly-operated direct home shopping company. Burton will hold a 65% stake in the company and its brands will appear in Littlewoods existing catalogues.
The marketing push behind Goldfish, tracked during the summer as the UK s fastest-growing credit card, has been voted the best direct marketing campaign of the year.
Action on Smoking and Health (ASH) has challenged the Advertising Standards Authority to crack down on advertising for Camel boots and Marlboro Classics clothing, following a recent acknowledgement by the government that this practice is indirect advertising for tobacco products .
Chrysalis Radio has awarded the pounds 1m creative account for its Galaxy dance music stations to north-west ad agency Juice, in a move to brand its two new stations under the Galaxy banner.
The Marketing/NSPCC Christmas Card Competition was judged last week, with two winners emerging from our biggest-ever entry. In the ten- to 16-year-old category it was Louise Smith, aged 11, who came first with Snowy Night . Louise, whose parents work for NEBS Business Stationery in Chester, wins a...
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